Assistant Brand Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Ready to help shape what consumers will play with next? We’re looking for a curious, strategic, and consumer-obsessed Assistant Brand Manager to join our Global Brand Development team and help drive product strategy for iconic global brands.

This role is ideal for someone who loves understanding consumers, spotting trends early, and turning insights into products, platforms, and experiences that win at shelf and beyond. You’ll work at the intersection of brand, product, and commercial teams—helping guide ideas from concept to launch. You’ll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams.

This position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA.

A Day in the Life as an Assistant Brand Manager:

• Support the development of global product strategies and line plans, from early concept through launch.

• Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.

• Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.

• Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.

• Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.

• Support market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.

• Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.

• Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.

• Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.

• Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.

What You Bring:

• 1–2 years of experience in brand, product, strategy, consumer goods, or a related field (internships count).

• Bachelor’s degree in Marketing, Business, Strategy, or a related discipline (MBA a plus).

• A strong interest in product development, consumer behavior, and portfolio strategy.

• Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.

• Strong organizational and project management skills; comfortable juggling multiple workstreams.

• Clear, confident communicator who can influence cross-functional partners.

• Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.

• Proficiency in Microsoft PowerPoint and Excel.

• Bonus: experience with line planning, forecasting, sales collaboration, or product development processes.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The hourly rate for this position to The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

Nearest Major Market: Boston
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