Senior Marketing Manager, Executive Experience Strategy, Global Executive Marketing

Senior Marketing Manager

AWS Global Executive Marketing (GEM) is seeking a Senior Marketing Manager to champion the executive audience in campaign strategy, working across AWS marketing teams to represent customer needs in AWS campaigns and Integrated Demand Plans (IDPs). The role will orchestrate the executive customer journey and determine optimal touchpoints for AWS marketing communications and programs, while influencing broader campaign strategies and account-based marketing (ABM) motions. This position works on high-visibility programs and interacts with diverse stakeholders globally. In this role, you'll :

Key job responsibilities :

• Influence, advise, and shape Integrated Demand Planning to include executive customer needs are represented.
• Advocate for executive-centric approaches in planning and execution across AWS marketing
• Establish targeting strategies to reach the right executive audience, at the right time, through the right channel
• Collaborate closely with IDP teams to integrate executive-focused strategies into overall demand generation plans
• Design comprehensive customer journey maps for executive audiences and identify key engagement opportunities
• Identify gaps in executive content or messaging required for campaigns; work with content owners to design and deliver messaging and assets as needed
• Integrate executive perspectives into AWS's broader marketing initiatives and Integrated Demand Plans
• Partner with cross-functional teams to ensure executive campaign alignment and effectiveness
• Define and implement go-to-market strategies for executive marketing campaigns

The ideal candidate will be a strategic marketer who can :

A day in the life :

About the team : Global Executive Marketing (GEM) creates 1 : 1 and 1 : many engagements between AWS leaders and executive customers through content, messaging, and digital and in-person experiences. GEM programs help architect the relationships with C-suite customers, helping to shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision-maker customers.

Why AWS : Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences : Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Work / Life Balance : We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.

Inclusive Team Culture : Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth : We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications :

Preferred Qualifications :

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400 / year in our lowest geographic market up to $185,000 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.