Associate Director, Consumer Patient Marketing Princeton, NJ

Job Description

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans Transitioning Military National Guard and Reserve Members Military Spouses Wounded Warriors and their Caregivers . If you have the required skill set education requirements and experience please click the submit button and follow the next steps. Unless specifically stated otherwise this role is On-Site at the location detailed in the job post.

Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives.

We are seeking an experienced marketer to lead development of the strategy and tactics for oncology patient marketing for the GI / GU portfolio. This includes leading the patient-focused work in key strategic areas such as market research / patient insight development messaging promotional asset development and media management.

Primary Responsibilities

Individual will play an active role in evolving the vision and strategy for the patient channel across the GI / GU portfolio.

Individual will assist with many aspects of consumer-related activities including message development / refinement campaign evolution strategic / tactical evolution of unbranded work marketing plan development and business / channel analytics.

Individual will serve as patient lead across a wide array of matrix partners / teams that would include tumor-specific leaders medical marketing research sales decision analytics omni-channel strategy and other functions.

Individual will work closely with the rest of the Oncology Patient Marketing Team Advocacy and Corporate Communications to develop appropriate programs / projects that support the strategy.

Individual will be responsible for managing multiple agency teams and in managing a successful relationship / partnership.

Finally it will be critical for this candidate to build a strong relationship and work collaboratively with medical legal and promotional compliance team to develop and execute high-impact marketing materials.

Additional Qualifications / Responsibilities

Qualifications :

BA degree or equivalent is required; MBA is preferred.

7 years of relevant marketing brand management experience including experience in consumer marketing and in launching new brands / indication in the pharmaceutical space.

Strong written and verbal communication skills.

Demonstrated experience in managing external resources including Advertising & media agencies.

Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.

Experience in leading multi-functional teams to accomplish specific objectives and goals.

If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview :

Princeton - NJ - US : $164990 - $199933

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job such as required skills where the job is performed the employees work schedule job-related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 164990 - 199933