Director, Marketing -Digital Health and National Accounts

Director, Marketing- Digital Health And National Accounts

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics has an opening for a Director, Marketing- Digital Health and National Accounts who wants to continue to learn in order to allow our company to grow. This position will be remote-Non CA.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics :

As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary :

The Director of Marketing leads the strategic and tactical execution of marketing initiatives that support our Digital Technology Health, Key Account, and National Account teams. They play a critical role in shaping how we engage with large oncology practices, health systems, and GPO partners, developing compelling value propositions, targeted campaigns, and integrated digital solutions that drive adoption of NeoGenomics' diagnostic offerings and support long-term partnerships.

Core Responsibilities :

• Partner with the VP of Global Marketing, VP of National Accounts and Digital Health, and Key Account / National Account leadership to define marketing strategies that drive growth and engagement across priority segments
• Translate company strategy into integrated marketing plans that support account-specific goals, and digital solution adoption
• Lead the development of messaging frameworks and value propositions tailored to C / D-suite leadership, CIO / CTO and other tech partners, practice administrators, and healthcare decision-makers
• Collaborate cross-functionally with Commercial, Medical Affairs, Market Access, and Product teams to ensure alignment and consistency across all customer-facing initiatives
• Develop and execute targeted campaigns (digital, content, event, and field enablement) to support customer acquisition and retention in key accounts
• Support digital marketing programs that enhance engagement across platformsemail, paid media, webinars, and CRM / marketing automation tools
• Create impactful materials for strategic accounts, including presentations, case studies, GPO and EHR toolkits, and digital resources
• Support strategic account field teams and digital health commercial teams with resources and insights to communicate the value of our diagnostics and digital health solutions effectively
• Leverage customer, market, and digital analytics to guide strategic decisions and optimize campaigns
• Monitor competitive activity and industry trends to refine messaging and identify new growth opportunities

Experience, Education and Qualifications :

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.