Digital Marketing Manager

A company is looking for a Digital Marketing Manager to lead and execute digital marketing campaigns and strategies.

Key Responsibilities :

Develop and implement digital marketing strategies across various channels including SEO, SEM, email, and social media

Optimize website performance and oversee email marketing efforts including segmentation and performance analysis

Monitor and report on campaign performance metrics, collaborating with cross-functional teams to align campaigns with business objectives

Qualifications :

Bachelor's degree in Marketing, Communications, or a related field (Master's preferred)

5+ years of experience in digital marketing with a focus on campaign management

Strong knowledge of digital tools such as Google Ads, Google Analytics 4, and marketing automation platforms

Solid understanding of SEO / SEM and web analytics

Experience managing budgets and digital strategy execution