Growth Marketing Manager (Remote) Job at Nashville Public Radio in Fort Washingt

Overview

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve grown to support a mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is built on trusted digital platforms that engage physician communities globally, facilitating medical education, job placement, and market research. M3 USA emphasizes a dynamic and innovative work environment where every team member contributes to global health advancements. Joining M3 USA means being part of a dedicated team driving meaningful change in healthcare and shaping the future in a meaningful career.

MDLinx, a leader in healthcare customer engagement, connects brands with highly qualified curated HCP audiences using an omnichannel platform. Our mission is to empower healthcare providers with tools, insights, and resources that improve their professional journey and patient outcomes. We are seeking a dynamic leader to drive customer engagement, align platform and product strategy with client needs, and champion the evolution of MDLinx’s offerings as we move toward the next phase of our strategic vision.

Job Description

We are seeking a strategic, analytical, and creative Growth Marketing Manager to lead customer acquisition and lifecycle engagement across our HCP audience and B2B (pharma / agency) marketing segments. This role will be instrumental in scaling our endemic HCP audience and fueling top-of-funnel growth for our commercial business. You will own and optimize multichannel campaigns—from SEO and paid acquisition to onsite conversion, lead generation funnels, and campaign experimentation. The ideal candidate brings a performance-first mindset with a sharp understanding of both HCP and media buyer dynamics in digital healthcare media.

Responsibilities

• HCP Audience Growth : Drive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• HCP Audience Growth : Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• HCP Audience Growth : Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• HCP Audience Growth : Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy
• Commercial Growth Support (B2B) : Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Commercial Growth Support (B2B) : Support sales and client success to align messaging, capture new business opportunities, and improve conversion
• Commercial Growth Support (B2B) : Develop growth experiments for new offerings (e.g., Flashpoint, Smartest Doc, peer-led campaigns) to test traction and scale
• Performance Optimization : Partner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)
• Performance Optimization : Design and run A / B tests across landing pages, email funnels, CTAs, and onboarding journeys
• Performance Optimization : Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization
• Marketing Technology Management : Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.
• Stakeholder Collaboration : Work closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

Qualifications

Benefits

Equal Opportunity

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national or social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and / or expression, marital status, or any other status protected by applicable laws.

#J-18808-Ljbffr