Marketing Manager

Build the Engine. Drive the Growth. Shape the Brand.

We are on a mission to transform how real estate lending is done. We’re scaling from $50M - $500M by 2028, building a nationally recognized brand known for speed, precision, and a raving-fan client experience.

To make that happen, we’re looking for a Marketing Manager — a builder who can turn vision into measurable demand.

This is a hands-on leadership role designed for someone who loves execution, thrives on systems, and is hungry to grow into a CMO-level seat as the company and team grow!

Your Mission

To work collaboratively with the founder in the Design, launch, and scale of the marketing engine that drives predictable, qualified growth for the team. You’ll turn our brand, partnerships, and content into measurable revenue — crafting the stories, systems, and campaigns that make us impossible to ignore.

$90,000 - $100,000 yearly

What You’ll Build

Brand & Content Engine

• Manage a content calendar across YouTube, Instagram, Facebook, LinkedIn, TikTok, and podcast channels.
• Turn founder ideas and client stories into high-performing content.
• Build our audience of high-income professionals, investors, and referral partners.
• Collaborate with creative vendors and agencies as needed.

Partner & Event Activation

• Drive growth of our realtor, advisor builder, and affinity partnership ecosystems.
• Produce events and masterminds that turn partners into loyal advocates.
• Build co-branded marketing assets and partner funnels.

Demand & Funnel Optimization

• Launch and manage paid campaigns (Google, Meta, LinkedIn).
• Develop landing pages, lead magnets, and nurture sequences that move prospects from click to consult.
• Track metrics like cost per lead, consult rate, and conversion — and constantly improve them.

Systems & Analytics

• Integrate everything into our Insellerate CRM for clean attribution.
• Build dashboards that show performance and next steps.
• Implement automations (Zapier, AI tools) that eliminate manual work and scale output.

• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, copywriting, editing (photo/video/text), presentation, and communication skills.
• Strong understanding of CRM workflows, automation, and attribution.
• Experience owning campaigns, content, or paid media that drove measurable revenue.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Ability to act as a Project Manager for the Marketing team and execute at a high level.
• Wicked multitasking and organizational ability.
• Self-motivated and a problem solver who can bring new ideas to the table.
• Strong leadership skills.
• You care deeply about quality, results, and team trust.
• 5 years of experience in a similar role.

CrossCountry Mortgage is more than a mortgage! When we started in 2003, our President and CEO, Ronald J. Leonhardt, Jr., had the vision to become a nationwide full-service lender that could provide more to customers, meeting their needs, being there every step of the way, and making homeownership dreams possible and affordable. We’re continuing to expand our nationwide footprint, and we’re not stopping any time soon!

Come join a smart company that will help you grow both personally and professionally. With the best leadership team in the industry and competitive pay/benefits, CrossCountry offers the full package.