Director of Sales & Marketing

Director of Sales & Marketing

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint.

Located in the exclusive Nob Hill neighborhood and in the process of going through a complete reimagination, The Huntington provides guests with modern amenities and conveniences within a historic space. Guests can enjoy fine dining, a three level spa, beautiful rooms and suites as well as meeting and event spaces without ever leaving the property.

Overview

The Director of Sales & Marketing is primarily responsible for leading & driving top-line revenue strategy, with direct booking responsibilities, for traditional sales related segments to include group, volume transient & consortia, and catering (where appropriate) for The Huntington Hotel, San Francisco's deserved and exemplary ancestral home.

Responsibilities

• Responsible for leading & driving top line revenue at The Huntington Hotel for traditional sales segments to include group, volume transient (business travel & consortia) through customer acquisition and retention strategies / tactics
• Assesses & reacts to market trends, market share & the competitive luxury hotel environment.
• Develops and implements a marketing and communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Identify and research potential accounts / clients and prospect for new business opportunities, generate leads, and set up meetings / presentations with clients that will keep the hotels pipeline consistently full of opportunities.
• Actively sell guest rooms and food & beverage where applicable to small groups as assigned, ensuring monthly and quarter goals are met.
• Initiate and follow up on leads.
• Use property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, building accounts, and logging activities.
• Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop / implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.
• Participate in weekly Sales Meeting, Operations Meeting, BEO Meeting and any other required meetings relevant to role.
• Develop networking opportunities through active participation in community and professional associations, activities, and events.
• Develop relevant brand partnerships and activations that help drive awareness and differentiation
• Collaborate with agency partners (PR, Social, Digital) where appropriate and orchestrate strategies and tactics that support established KPIs that will positively impact the hotel.

Qualifications

Salary : $180k-$225K base PLUS BONUS

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