Community Liaison for Hospice Services

At Crossbridge Hospice, we believe in aligning roles with personal values, interests, and strengths while providing opportunities for development and growth. We are committed to cultivating an empowering workplace that fosters a community driven by authenticity, innovation, and shared growth. Join us in making a remarkable difference for our teams, patients, families, and the communities we serve.

Position Overview :

The Community Liaison plays a crucial role in connecting our healthcare services with the community. This individual is responsible for driving business development and managing communication effectively. As a leader in the local market for B2B, B2C, and DTC engagement, the Community Liaison represents our organization to referral partners, patients, and caregivers.

Key Responsibilities :

• Business Development & Outreach :
• Identify opportunities for in-services in the healthcare community and coordinate with relevant personnel.
• Build and maintain strong relationships with referral sources, such as hospitals, physician offices, senior living communities, and healthcare providers.
• Seek and pursue new business opportunities to grow our patient census across service lines.
• Represent the organization at community events, health fairs, and professional networking functions.
• Patient & Family Engagement :
• Educate patients, families, caregivers, and legal representatives on the benefits and services of Hospice.
• Guide families through the enrollment process with compassionate and knowledgeable support.
• Communication & Coordination :
• Develop relationships with medical staff offices, hospitals, and nursing homes; provide consultations as necessary regarding hospice and end-of-life information.
• Facilitate seamless communication between referral sources and our clinical teams.
• Ensure timely follow-up on referrals and maintain accurate documentation of outreach activities.
• Market Leadership :
• Provide educational opportunities for physicians, their staff, and hospital social workers / discharge planners.
• Collect and analyze data on referral patterns from all sources, such as physicians and nursing facilities.
• Maintain current knowledge of the community's healthcare market, competition, and policies affecting outreach goals.
• Act as the face of the organization in the local market, promoting brand awareness and trust.
• Monitor market trends and competitor activity to inform strategic planning.

Skills and Experience Required :

Preferred candidates will have a track record of using data to drive decisions, enhance outreach strategies, and fulfill overall business development goals.