Director of Performance Marketing

A company is looking for a Director of Performance Marketing.

Key Responsibilities

Develop, execute, and optimize national performance marketing campaigns across various digital channels

Monitor and analyze campaign performance to optimize spend, targeting, and creative based on key metrics

Collaborate with cross-functional teams to ensure alignment between national marketing and in-studio goals

Required Qualifications

6+ years in performance marketing with hands-on campaign management experience

Proven success in scaling acquisition and retention for subscription or membership-based businesses

Expert-level proficiency in Google Ads, Meta Ads, and YouTube

Experience implementing AI-driven automation and advanced bidding strategies

Strong analytical skills and experience managing budgets across multiple channels