No longer accepting applications

Marketing Specialist MPE

The University of MelbourneParkville, Minnesota, USA

16 days ago

Job type

Full-time

Job description

Marketing Specialist MPE

Position Number : Location : Parkville

Role type : Fulltime; Fixedterm until June 2026

Department : Advancement Communications and Marketing

Salary : UoM 8 $$119742 $129607 p.a. plus 17 super

Shape Melbourne Professional Educations (MPEs) marketing strategy / Collaborate across university departments / Influence global professional education market
Apply now to revolutionise professional education marketing and drive global learner engagement
Investing in you benefits package including salary packaging health and wellbeing programs discounted services and professional development opportunities.

The University of Melbourne

We take pride in our people who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

Melbourne Professional Education

Melbourne Professional Education (MPE) is a dynamic division of the University of Melbourne dedicated to empowering professionals industry and government through tailored lifelong learning solutions. We combine the Universitys cuttingedge expertise with digital innovation to deliver accessible transformative programs that build workforce capability and address complex realworld challenges.

Your next career opportunity

As a Marketing Specialist at Melbourne Professional Education youll play a pivotal role in developing and executing marketing strategies for B2B and B2C audiences. Youll have the opportunity to leverage insights and new segmentation models to deliver targeted acquisition initiatives enhancing constituent experience and driving quality leads. Your expertise will be crucial in positioning MPEs portfolio of products and services in the global market.

Your responsibilities will include :

Develop Marketing Strategies : Contribute to the development of customer value propositions and gotomarket strategies that support MPEs B2B and B2C portfolio and programs.

Execute Integrated Campaigns : Plan and execute endtoend marketing campaigns focused on lead generation nurture and conversion across paid owned and earned channels.

Collaborate with Agencies : Work closely with external media and creative agencies to plan execute and optimise campaigns ensuring alignment with strategy and performance goals.

Optimise Customer Journeys : Collaborate with internal CRM and Digital teams to improve targeting personalisation and automation of campaigns.

Analyse and Evaluate : Track campaign performance analyse results and provide actionable insights to optimise marketing effectiveness and ROI.

You may be a great fit if :

You are an experienced marketing professional with a proven track record in developing and executing integrated marketing communications campaigns both in B2B and B2C contexts with a strong focus on digital marketing and content strategies in a complex organisational environment.

You may also :

Have extensive experience in marketing and communications with a relevant tertiary qualification.

Possess demonstrated experience in developing customer value propositions for consumer and B2B audiences.

Have a strong track record in delivering exceptional client service and managing multiple stakeholders.

Excel in complex decisionmaking requiring high levels of expertise and judgement.

Thrive in a collaborative rapidly changing environment using creative thinking to challenge the status quo.

For further information please refer to the attached PD.

What we offer you!

We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment including :

Supportive flexible work arrangements underpinned by our commitment to inclusion and wellbeing

Progressive considerate leave provisions to empower your worklife balance

Salary packaging and access to a range of discounted services including Bupa health insurance

Health and wellbeing services including a leading Employee Assistance Program

For more information check out our benefits page!

Your new team Advancement Communications and Marketing

The VicePresident (Advancement Communications and Marketing) leads the Advancement Communications and Marketing team. Advancement works with colleagues across the University and its affiliates to facilitate mutually beneficial relationships between the University and its alumni friends and benefactors. Communications and Marketing formulates and leads strategies in support of the University of Melbournes overarching strategic plan Advancing Melbourne.

Be Yourself

The University of Melbourne is an Equal Opportunity Employer and a childsafe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued respected and have the opportunity to thrive regardless of gender identity ethnicity sexual orientation disability age being a parent or having caring responsibilities.

The University of Melbourne is committed to fostering a barrierfree and inclusive recruitment process. We are dedicated to providing reasonable adjustments for candidates throughout the application and interview stages including accessible document formats and alternative application methods. To discuss your specific requirements please feel free to contact Bec Tuckeror send an email titled Reasonable Adjustments to . You can find more information for applicants requiring reasonable adjustments on our Careers website : and Torres Strait Islander Applicants

We aspire to be the University of choice for Indigenous Australians with unprecedented investment to attract nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information including ourIndigenous strategy please visit you are a member of an Aboriginal and / or Torres Strait Islander community and would like any support please feel free to contact our Indigenous Employment & Development team via email at .

Working at the University what you need to know

This role requires the successful candidate to maintain a Working with Children Check The successful candidate can apply for the WWCC as part of the onboarding process. In the case the selected candidate doesnt have a valid Working with Children Check they will be able to apply for the WWCC as part of the initial onboarding procedures.

Please note : Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Join Us and unlock your career potential!

Is this the perfect opportunity for you Apply today ! Including the following documents :

Resume

Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.

If you have any questions regarding the recruitment process please feel free to contact Ivanka Yan via email at ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

If you have any particular questions regarding the job please follow the details listed on the Position Description.

Position Description

Advertised :

16 Apr 2025 12 : 05 AM

AUS Eastern Standard Time

Applications close :

30 Apr 2025 11 : 55 PM

AUS Eastern Standard Time

Whatsapp Facebook LinkedIn Email App

Required Experience :

Unclear Seniority

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1

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Marketing Specialist • Parkville, Minnesota, USA