Director, Accident Insurance Direct Marketing Customer Acquisition

Direct Marketing Director

AAA Life Insurance Company is a dynamic and innovative insurance company committed to delivering exceptional products / services to our customers. We pride ourselves on fostering a collaborative and forward-thinking work environment that encourages creativity and growth. As we expand our marketing team, we are seeking a highly motivated and strategic Direct Marketing Director to join us in driving targeted marketing initiatives.

The Director will play a pivotal role in developing and executing marketing strategies within a specific life insurance product line to reach and engage specific customer segments identified by the organization. The ideal candidate will have a strong background in direct marketing, exceptional project management skills, and the ability to collaborate effectively with internal and external stakeholders.

Responsibilities

Strategy Development :

• Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments with life insurance offers.
• Analyze market trends, customer insights, and competitive intelligence to inform and optimize product marketing strategies.
• Partner with internal research team and to inform learning objectives for direct marketing programs.
• Lead a team of direct reports in collaboration with dedicated analytics resources to deliver on sales and profitability goals for life insurance products.

Campaign Planning and Execution :

Stakeholder Management :

Data Analysis and Optimization :

Budget Management :

Qualifications

Bachelor's degree in marketing, Business, or a related field is a plus

What can we offer?