Product Marketing Lead

About accessiBe

accessiBe is the category leader in web accessibility solutions, empowering businesses to create digitally inclusive experiences. accessiBe provides advanced AI-powered products and expert-led services that streamline web accessibility testing and remediation. Our robust ecosystem enables mid-market companies and large enterprises to confidently address web accessibility standards and regulations such as WCAG, ADA, and EAA. With accessiBe, organizations can lead the way in digital inclusion, making their websites accessible and welcoming to everyone, including people with disabilities.

About the Role

Were looking for a seasoned

Product Marketing Lead

to take ownership of accessFlow, our advanced accessibility solution tailored for mid-market and enterprise organizations.

accessFlow is designed for developer teams that want full code-level control over their website to ensure both accessibility and compliance with current standards and regulations. Our solution is designed to rapidly deliver accessible digital experiences from the ground up for our customers and their end-users with AI-powered audits and ready-to-commit fixes, plus best-in-class management tools to prioritize, track, and efficiently deliver compliant code.

As the Product Marketing Lead for accessFlow, you will help define and drive the go-to-market strategy for accessFlow, along with core messaging, positioning, and competitive differentiation, working cross-functionally across our product, R&D, sales, marketing, and enablement teams to accelerate the awareness, market penetration, and growth of accessFlow.

Responsibilities

Own the product positioning, messaging, value proposition, and differentiated narratives for accessFlow, ensuring it resonates with technical buyers (developers) and other key stakeholders

Serve as the expert and thought leader on accessiBes buyers, influencers, and competitors leading market intelligence, segmentation, and cross-functional feedback loops to inform product direction, messaging, positioning, and accessiBes overall GTM strategy

Partner with both the product and R&D teams to influence the roadmap based on market needs, competitive dynamics, and customer feedback

Craft and execute effective go-to-market strategies for feature launches, campaigns, and product updates

Working with the sales and enablement teams, collaborate to develop enablement materials such as pitch decks, battlecards, ROI calculators, product one-pagers, and objection-handling guides

Collaborate with the marketing, sales, and customer success teams to support demand generation efforts (both new business and expansion), ABM motions, and mutli-channel marketing programs targeted at mid-market and enterprise customers

Conduct market, competitor, and buyer persona research to inform messaging, positioning, and content strategy

Represent the voice of the customer internally by gathering insights through interviews, win / loss analysis, and feedback from the field

Track and report on key performance metrics tied to product adoption, ARR contribution, and overall GTM effectiveness for accessFlow

Requirements

5-7+ years of experience in product marketing or related roles in B2B SaaS, ideally targeting developers or technical audiences in areas like accessibility, DevOps, or security, within mid-market and enterprise companies

Exceptional cross-functional collaboration skills, developing and executing GTM motions in partnership with product, R&D, sales, marketing, and customer success teams

Strong understanding of B2B buying committees and how to tailor messaging across stakeholders (both technical and non-technical) as well as synthesizing technical product inputs into clear, concise, buyer-friendly messaging

Excellent written and verbal communication skills, with the ability to simplify complex concepts into value-driven business terms for less technical audiences

Confident speaker and ability to deliver engaging demos, and comfortable in front of senior groups both in person and in virtual environments

Advantages

Perks

• In addition to extensive training and development plans, here are some of the other benefits we offer;

The salary band for this position ranges from $165,000 - $185,000 + equity

Health, dental, and vision insurance

Hybrid work schedule, with a beautiful office in the heart of Flatiron District

Dog friendly!

Frequent social events and celebrations to celebrate our teams and achievements

401(k) savings plan

Career Planning and Growth Opportunities

Opportunity to be a key employee of the world leader in online accessibility

Equal opportunities

We celebrate differences and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.

Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.

Qualities

#J-18808-Ljbffr