AVP, Expanded DistributionVeterans Staffing • Columbus, OH, US
AVP, Expanded Distribution
Veterans Staffing • Columbus, OH, US
1 day ago
Job type
- Full-time
Job descriptionCollaborate with Merchandising to develop the assortment strategy and address channel conflict to elevate overall performance. Set pricing and promotion mechanisms to protect brand equity and avoid cross-channel disruption. Develop a comprehensive plan to combat unauthorized third-party sellers, ensuring price integrity and brand protection. Establish critical metrics and deliver on sales, margin, and share objectives. Develop outstanding content and marketing strategies to draw in new customers on Amazon. Partner with Digital and Creative teams to deliver A+ content for both our brand site and Amazon PDPs. Develop partnerships for DAM (Digital Asset Management). Build ratings & reviews programs working with partners like Bazaarvoice to drive Ratings and Reviews at 4.5 Lead winning strategies for search visibility-both paid and organic. Recruit, develop and lead a multi-functional Amazon team across marketing, merchandising, operations and analytics. Partner with Legal, Finance, Merchandising, Marketing and other channel leads (Beauty, Mass, Club, Food, etc.) to ensure an integrated omnichannel experience. Support and align with social commerce initiatives and the broader digital ecosystem. Hands-on experience leading both 1P (Vendor Central) and 3P (Seller Central) models, including launching and scaling 3P via an RFP and managing partners such as Pattern, Flywheel, CPG.io, or similar. Strong understanding of Amazon Retail Media (search advertising, DSP, paid & organic SEO), A+ content, and how to win in search rankings. Knowledge of assortment planning and pricing strategy to balance Amazon growth with Direct to Consumer and brick-and-mortar channels while avoiding channel conflict. Ability to craft and implement a profitable Amazon growth strategy that supports overall CPG brand goals. Strong grasp of P&L management and the financial levers unique to Amazon (fees, advertising return on investment, shipping costs, margins). Analytical approach for data-driven decision making-comfortable using tools such as Profitero, Nielsen, Circana, or internal BI dashboards. Familiarity with fulfillment and logistics models, including FBA vs. 3P fulfillment, hazardous-materials considerations, and shipping-cost management. Deep knowledge of promotion mechanics (e.g., coupons, Subscribe & Save, deal events) and how these levers impact brand equity. Expertise in ratings & reviews management (e.g., Bazaarvoice) and content optimization for product detail pages (PDPs) and brand stores. 8-12+ years of progressive e-commerce experience with at least 5 years directly leading Amazon (Vendor Central and / or 3P models). Proven experience initiating or growing a brand's Amazon footprint, encompassing strategy formulation, financial oversight, and partner identification. Deep expertise in Amazon search optimization (paid & organic), content development (A+), and promotional levers. Experience leading or partnering with a 3P aggregator / marketplace agency and handling RFPs. Proficient knowledge in channel pricing strategy, brand protection tactics, and unauthorized seller mitigation. Demonstrated ability to recruit and lead cross-functional team members and to work collaboratively across Legal, Finance, Merchandising, Marketing and other channel leaders. Ambitious 'builder' mindset-comfortable operating in a startup-within-a-large-company environment. Excellent communication and negotiation skills to navigate Amazon's ecosystem and internal collaborators. Collaborative and adaptable, with the ability to balance speed and compliance in a regulated CPG environment. Hands-on and strategic : equally comfortable setting long-term strategy and 'hands on keyboard' execution. Strong analytical and commercial competence, with a focus on measurable results. Passion for creating an omnichannel consumer experience and supporting social commerce growth. Lead with Curiosity & Humility Build High Performing Teams for Today & Tomorrow Influence & Inspire with Vision & Purpose Observe, Engage & Connect Strive to Achieve Operational Excellence Deliver Business Results Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office. 401k with company match and Associate Stock Purchase with discount No-cost mental health and wellbeing support through our Employee Assistance Program (EAP) Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance. Tuition reimbursement and scholarship opportunities for post-secondary education programs 40% merchandise discount and gratis that encourages you to come back to your senses!
Job Opportunity At Bath & Body Works
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully. The role requires an entrepreneurial 'builder' mindset-operating like a startup within a large, established company. The successful candidate will combine commercial acumen, P&L rigor, and data-driven decision making with strong influencing skills to bring Amazon expertise into a complex, multi-channel retail environment. The leader will need to have firsthand experience working with Amazon and building Joint Business plans with them.
Responsibilities
Strategy & Business Launch
- Build and complete the Amazon go-to-market strategy, including initial entry via a best-fit 3P partner.
- Lead an RFP process to recruit and select the 3P partner responsible for logistics and marketing execution.
Business Management & Growth
Marketing & Content Excellence
Team Leadership & Cross-Functional Collaboration
Amazon Marketplace Expertise
Commercial & Strategic Acumen
Qualifications
Qualifications
Skills & Attributes
Skills & Attributes
Core Competencies
Core Competencies
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include :
Visit bbwbenefits.com for more details.
We are an equal opportunity employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all role(s) are filled.
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Avp Expanded Distribution • Columbus, OH, US
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