Director, Product Marketing & Client Advocacy

Job Description :

The Director, Product Marketing & Client Advocacy is a strategic leader responsible for building and leading demand generation, RFP operations, and client advocacy programs to drive growth and product adoption. This role bridges Product, Sales, and Marketing to accelerate pipeline growth and market credibility while serving as a key stakeholder in NextGen's platform transformation and rebrand initiatives.

• Build, lead, and develop a high-performing product marketing team, providing mentorship, conducting regular 1 : 1s and performance reviews, and creating career growth paths for team members.
• Own the strategy and end-to-end operational excellence of the RFP organization, ensuring timely, accurate, and compelling representation of product capabilities in competitive opportunities.
• Direct the RFP team to establish standardized content frameworks, maintain knowledge libraries, and continuously improve response quality and efficiency in partnership with Product, Sales, and subject matter experts.
• Lead product demand generation initiatives-including campaign strategy, content development, and program execution-to accelerate awareness and pipeline growth.
• Drive cross-functional alignment of demand gen activities with product launches, go-to-market priorities, and sales enablement needs.
• Build and scale the client advocacy program structure from the ground up, creating a comprehensive operation that supports sales cycles, marketing initiatives, events, and analyst relations.
• Cultivate strategic relationships with high-satisfaction clients willing to serve as peer references, testimonial sources, and brand advocates, highlighting customer success stories and amplify authentic client voices across owned and third-party platforms to drive trust, awareness, and market credibility.
• Serve as a key stakeholder in NextGen's platform transformation initiative and act as a strategic voice of the client, ensuring internal alignment with market needs and buyer perceptions.
• Lead the product marketing organization through NextGen's rebrand initiative, partnering with executive leadership to drive strategic direction.
• Perform other duties that support the overall objective of the position.

Education Required :

Experience Required :

Knowledge, Skills & Abilities :

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and / or assign tasks for the employee to perform, as the company may deem appropriate.

NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.