Vice President, Influencer Marketing & Paid Media

Vice President, Influencer Marketing & Paid Media

About the Company

Innovative PR agency specializing in creative communications & digital strategy

Industry
Internet

Type
Privately Held

Founded
2013

Employees
51-200

Categories

• Information Technology & Services
• Consulting & Professional Services
• Technology
• Public Relations
• B2B
• B2C

Specialties

• pr
• social media
• consumer / brand marketing
• digital strategy + design
• creative campaigns
• experiential marketing
• media relations
• corporate & crisis communications
• social influencer & talent campaign strategy
• integrated content strategy
• thought leadership strategy
• content distribution + partnerships
• corporate allyship
• paid media
• data analytics
• internal communications
• brand + visual identity
• and video storytelling

About the Role

The Company is seeking a Vice President for Influencer Marketing and Paid Media. The successful candidate will be responsible for managing and growing the influencer and paid media practice, with a focus on evolving the long-term vision, defining capabilities, and ensuring the discipline remains at the forefront of the industry. This role requires a strategic leader with a hands-on approach, capable of blending strategic vision with practical expertise. The VP will be expected to serve as a trusted advisor to C-level and executive clients, develop integrated strategies, and drive the integration of influencer-led and social commerce initiatives. Additionally, the role involves fostering department growth, building and mentoring high-performing teams, and leading the agency's thought leadership in influencer marketing and paid media.

Applicants for the Vice President position should have a minimum of 10 years' experience in leading influencer marketing and paid media programs within a PR, social, or integrated agency environment. The role demands a strong track record in client management, team leadership, and the development of integrated strategies. The ideal candidate will have a deep understanding of the creator economy, be adept at defining success frameworks, and have experience in driving influencer and paid media strategy for new business. Operational and financial acumen, as well as a strong point of view on influencer marketing and paid media, are essential. The company values individuals who are ambitious, entrepreneurial, and committed to diversity, equity, and inclusion in the workplace.

Hiring Manager Title
Head of Influence

Travel Percent
Less than 10%

Functions

• Marketing
• Advertising/Media Planning