Integrated Marketing Manager

Integrated Marketing Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

The Integrated Marketing Managers at Expedia Group are responsible for owning the end-to-end brand strategy, planning, and execution of all key initiatives for Expedia, Hotels.com and Vrbo. In this role you will lead or support one or more key areas of the business, such as big brand moments, cultural or seasonal campaigns, regional initiatives (e.g. U.S. or Rest of World), or product and commercial go-to-market efforts and serve as a subject matter expert for the business or region you support.

In this role, you will :

Strategy & Planning

Partner with your team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals

Collaborate with partner teams, including GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans

Campaign Development & Execution

Support cross-functional execution of brand campaigns — from big moments like new product launches to always-on programs or local activations

Collaborate with the day-to-day management of creative and media assets in partnership with internal teams and external agencies

Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and is adapted appropriately for channel and region

Collaboration & Influence

Build strong relationships with key partners across all key stakeholder groups : product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media

Maintain up-to-date statuses of your projects; contribute to reports shared with leadership and cross-functional partners

Support Directors and Senior Directors with delivering all brand campaigns at a high bar

Performance & Insights

Ensure delivery on campaign goals and work with analytics and media teams to track performance.

Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements

Experience and qualifications :

Bachelor’s degree in Marketing, Communications, Business, or a related field

7+ years of experience with a track record of delivering results in marketing, creative leadership, and strategic planning

History of data-driven brand strategies from vision to development across full funnel of marketing channels

Highly organized and able to juggle multiple projects, initiatives and competing priorities

Ability to interpret analytics and derive actionable insights

Experience in understanding and delivering on KPIs

Proven results in delivering business value through brand strategies

Exceptional communication, presentation, and interpersonal abilities

Passion for innovation, creativity, and staying ahead of industry trends

The total cash range for this position in West Hollywood is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability : IN, and others.

Expedia Group’s family of brands includes : Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization.

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