Associate Producer, Experiential Marketing Job at Orchestra in California

Overview Small Girls PR is looking for an Associate Producer to support the Experiential service line. You’ll help us grow SGPR’s reputation as the go-to agency for exciting and out-of-the-box experiential production. This role will support production from concept, to client sell-in, pre-production, and onsite production.

At SGPR, experiential casts a wide net. Events, press and influencer trips, mailers, consumer hotlines, and brand partnerships are just some of the ideas that you will help us bring off of the page and into the real world. While we focus on events and mailers, anything that the SGPR team can dream, the experiential department can find a way to build. This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

Responsibilities Work collaboratively on experiential production with internal press and influencer marketing teams

Produce programs for clients across multiple verticals, primarily focusing on beauty clients, but also may include fashion, hospitality, tech, food & beverage, retail, and more

Manage small production programs independently, including client management; concept and design; briefing and overseeing designers and art directors; budget management and financial processes; timeline development and management; vendor sourcing, hiring, and management; etc. Experiences may include intimate dinners, hospitality suites at concerts and sporting events, mobile trucks, press mailers, and more

Work with senior level colleagues to contribute to large scale productions with tasks such as concepting onsite activations, vendor sourcing, permitting, etc. Experiences may include 100 person private product previews, influencer trips, consumer pop ups, and more

Furnish original, thoughtful experiential concepts that successfully ladder back to client and agency goals. Develop ideas, decor, and fabrication that results in irresistibly shareable moments and lasting memories

Role includes responsibilities for visuals and design for pitches and activation decks. AI tools are welcome. 3D rendering ability is a plus

Facilitate and contribute to business development by supporting colleagues in cross-selling experiential work to existing clients. Responsibilities include reviewing ideas from colleagues and providing expertise from a production perspective, advising on feasibility (budget, timeline, etc.), joining brainstorms and developing your own ideas, building client decks structured to sell, and presenting to clients

Pitch new business opportunities, including fielding initial introductory calls, developing proposals, and presenting to prospects. New business may be for standalone experiential projects or for integrated work with the agency’s press and influencer teams

Develop an understanding of the agency’s various service lines in order to implement strong integrated ways of working and to strengthen your strategic recommendations to clients. This role requires an ability to understand the event needs of a press and influencer audience, and to design experiences specific to these groups

Qualifications You have 2+ years of experiential production experience and are skilled at overseeing and producing events with budgets of $50k. You understand how to allocate client budgets to create maximum impact and are adept at working with finance teams

You understand what makes an experience enticing, shareable, and memorable

You know about trends, communities, partnerships and events before others, generating campaign suggestions that connect these concepts to client initiatives

You can collaborate with peers of different specialties to develop integrated programs

You communicate professionally with clients and are able to drive and contribute at client meetings. You have experience working directly with clients & their partners regarding strategy, event logistics, budgets, and more

You create decks that effectively communicate original event ideas relevant to client goals. You are able to independently create floor plans and creative mockups. You’re a visual thinker who can whip up a design, mockup, and moodboards to communicate your vision to others

You have a proven track record of working on multiple projects at once, and are detail oriented with a creative flare

You adjust quickly to changing client priorities; you cope and respond supportively to complexity and thrive on tackling new challenges

You have the ability to travel regularly for site visits and event days as needed, sometimes outside of normal business hours

You have a list of your favorite vendors, venues, and freelancers to tap for different types of projects

You’re willing to get your hands dirty (literally...painting, cleaning, decaling, whatever needs to get done to make the event perfect), knowing no task is too small or menial including lifting and moving physical objects and supplies up to 50lbs in weight

You’re comfortable with all setup & strike logistics / overnight installs etc.

You ideally have a driver’s license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production

Why You’ll Love Us Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care

Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work

Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more

Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok, has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years

Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified applicants. At the Associate Producer level, the salary threshold is $64,000.

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