Director of Marketing

Job Description

Job Description

Are you looking to make a lasting impact on enriching and improving the lives of the Charlotte community with one of the nation’s largest not-for-profit organizations? At Blumenthal Arts, we believe arts unite and transform lives. By joining our team, you could help continue our mission, inspire the next generation, and be part of our evolution as a national leader with a growing international reputation in presenting and producing.

Blumenthal Arts seeks a strategic and creative Director of Marketing to drive revenue, audience growth, and brand visibility across its diverse programming. Reporting to the Chief Marketing Officer, this role leads event marketing, campaign development, and audience engagement for Broadway, attractions, concerts, community programs, rentals, and special events. The Director serves as Blumenthal’s Broadway marketing lead, managing relationships with producers, tour agents, and national marketing teams to represent the Charlotte market with excellence. This position provides hands-on leadership for the Marketing team, developing integrated campaigns that inspire audiences and deliver measurable results. The ideal candidate is a visionary marketing professional with expertise in live entertainment, strong leadership skills, and a passion for connecting audiences to the performing arts.

Your impact :

LEADERSHIP & STRATEGY

• Serve as the organization’s Broadway marketing lead, managing show assignments, agent relations, and market-specific strategy.
• Provide day-to-day leadership for Blumenthal’s Event Marketing and Creative Services teams.
• Partner closely with the Communications and Partnerships (CIP) team to align public relations initiatives, storytelling, and institutional messaging.
• Develop marketing plans that align with marketing goals and revenue targets.
• Integrate digital, grassroots, and creative disciplines into cohesive, results-driven campaigns.

SHOW & EVENT MARKETING

CREATIVE & BRAND DEVELOPMENT

AUDIENCE DEVELOPMENT & COMMUNITY PROGRAMS

DATA, ANALYTICS & INNOVATION

TEAM LEADERSHIP & COLLABORATION

Who We Are :

For 31 years, Blumenthal Arts has been presenting the best of Broadway which has established us as a top-ten touring market. Along with hosting and investing in Tony Award-winning Broadway, we shape the future of arts through new and original works we help produce and by nurturing artists. We support local artists, like our award-winning Slam Charlotte poets, Blumenthal Fellows, and 16 resident companies that share our stages. We present the Charlotte International Arts Festival and innovate with cutting edge immersive projects. We infuse more than $80 million annually into our local economy and ensure access through our Arts For All Access Grants, which serve thousands of individuals each year with free and subsidized tickets and programs.

We are a diverse team of leaders, innovators, transformers, and collaborators who believe in the inspirational and uniting spirit of the arts. Our mission to use the arts as a catalyst for education, community connectedness, and economic growth drives our work. Our team infuses skills from various backgrounds and industries to continue to provide art excellence to the Charlotte community.

Why Join Us :

We prioritize our employees’ well-being by offering a comprehensive benefits package that not only includes competitive compensation but also emphasizes work-life balance. Our employee-forward approach fosters an environment where individuals can thrive both personally and professionally.

Our benefits package includes :

Skills You’ll Bring :