Marketing Specialist (HBC)

Marketing Specialist

Join Our Team as a Marketing Specialist

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is looking for an Entry-Level Marketing Specialist. Are you a master multi-tasker with a keen eye for detail and a passion for bringing marketing campaigns to life? Do you thrive on crafting compelling narratives, driving engagement, and maximizing brand visibility? If so, we're looking for a dynamic Marketing Specialist to join our innovative team at HBC!

As a Marketing Specialist, you'll be responsible for driving marketing strategy, coordination, and execution across multiple channels. From e-commerce to B2B marketing, this role requires a diverse skill set and a passion for delivering impactful campaigns. You'll oversee the planning, development, and management of promotional content and tactics that elevate our brand and support business growth.

Key Responsibilities :

• Strategy Development : Research, develop, and execute content and tactics for assigned channels. Define creative strategy and deliver compelling storytelling, SEO recommendations, and proof points to creative teams.
• Cross-Functional Collaboration : Partner with sales, product development, and creative teams to align marketing efforts with overall business objectives.
• Execution : Manage campaigns from conception to completion across digital, social media, email, content marketing, and traditional advertising. Coordinate internal and external / freelance resources as needed.
• Data Analysis : Track and analyze performance metrics and customer insights to refine strategies, improve ROI, and report on channel effectiveness.
• Market Research : Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities and develop impactful content and tactics.

Basic Qualifications :

Preferred Qualifications :

This entry-level role is perfect for someone eager to launch their marketing career, gain hands-on experience, and grow with us. If you're ready to take ownership of marketing initiatives and learn in a collaborative environment, we'd love to hear from you!