Senior Copy and Communications Manager

About the Role :

We're looking for a creative, strategic, and highly organized Senior Copy & Communications Manager to lead the voice of Stoney Clover Lane and bring clarity, consistency, and storytelling magic to every message we share - across product, marketing, retail, social, and brand moments.

This role is a hybrid of expert copywriting and thoughtful messaging strategy. You'll write compelling, on-brand copy for everything from product launches to emails to packaging, while also shaping the bigger-picture narratives that bring our brand to life. You'll partner across departments to ensure our messaging is cohesive, impactful, and customer-first no matter where or how someone engages with Stoney Clover.

What You'll Do :

• Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases
• Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning
• Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform
• Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice
• Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels
• Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone
• Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way
• Tailor messaging for segmented audiences in partnership with digital team
• Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably "us"
• Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals
• Lead or mentor junior copywriters or freelance talent as needed

What We're Looking For :

Bonus Points If You :