Senior Media Planner

Senior Media Planner

Town Halla fast-growing digital media agency serving higher education and mission-driven brandsis seeking a Senior Media Planner to serve as the strategic lead across an assigned portfolio of clients. In this role, you'll architect full-funnel paid media strategies, turn performance signals into actionable growth plans, and help guide clients through an increasingly complex digital advertising landscape.

You'll thrive here if you're equal parts strategist, analyst, and communicator someone who can connect media performance to real business impact and present insights with clarity and confidence to senior-level marketers.

Our office is located in midtown Manhattan, and we are currently working in-office four days per week (M-TH).

What You'll Do :

• Develop multi-channel media strategies (search, social, programmatic, emerging platforms) grounded in measurement frameworks that map directly to client business objectives.
• Define, test, and refine audience segments, interpret creative performance, and recommend data-driven optimizations that improve efficiency and scale.
• Translate data and audience insights into growth roadmaps including demand forecasts, channel efficiency analysis, and incremental investment recommendations.
• Lead annual and quarterly planning and performance cycles, crafting learning & growth reports, campaign case studies, and category benchmarks that advance client maturity.
• Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
• Partner with Account Directors to present strategies and performance narratives to clients connecting metrics to outcomes and recommendations with clarity and confidence.
• Identify opportunities to shape advanced test-and-learn programs (e.g. incrementality tests, lift studies, attribution modelling) that quantify upper-funnel impact on business outcomes.