Vice President of Brand and Marketing

Job Description

Job Description

VP of Brand and Marketing

Job Description

Thrive Companies is built upon a shared passion - a devotion to create meaningful relationships. The kind that make us better people, that ?ll our lives with authenticity. We are inspired by our work, by our ability to create for those looking for community - for a place to call home, for neighbors to build real and lasting friendships with, for a place to create memories for a lifetime.

Position Summary

The VP of Brand & Marketing is responsible for developing and executing comprehensive marketing and brand strategies across all areas of the company, including Development, Construction, Food & Beverage, Community Management, and Realty. This role will ensure brand alignment, drive measurable business outcomes, and create strategies that enhance awareness, engagement, and growth. The VP will collaborate closely with cross-functional teams and senior leadership to establish a clear brand vision, oversee marketing initiatives, and track performance metrics. The ideal candidate has a proven track record in marketing leadership, brand development, and data-driven decision-making across diverse industries such as real estate, hospitality, or lifestyle.

Reports to : Chief Operating Officer

Responsibilities and Duties :

Objectives of this Role :

• Develop and implement a comprehensive marketing and brand strategy that aligns with company vision, values, and business goals.
• Ensure consistent, impactful brand experiences across all verticals (Development, Construction, F&B, Community Management, and Realty).
• Drive measurable outcomes including leasing velocity, home sales, F&B traffic, resident retention, and overall brand equity.
• Lead cross-functional teams and agency partners to execute integrated marketing campaigns that drive awareness, leads, and revenue.
• Monitor and analyze market trends, consumer insights, and competitive landscape to inform strategy and identify opportunities for differentiation.
• Establish and track KPIs across departments, ensuring marketing initiatives deliver ROI and support business objectives.

Daily and Monthly Responsibilities :

Skills, Education, and Experience :

Benefits :