Market Research Specialist

DMI ConsultingCA, United States

30+ days ago

Job description

YOU MUST LIVE IN THE LOS ANGELES AREA - IN OFFICE 2 DAYS A WEEK

Key Responsibilities :

Desk research and data analysis related to industries, market segments, consumers, competitors, and the multicultural market landscape.
Conduct research to determine the "size of the prize," estimating the revenue potential of specific market segments.
Develop and implement surveys, questionnaires, and focus groups to collect consumer and customer data that addresses specific client business questions, hypotheses, and desired outcomes.
Assist immediate supervisor with developing detailed personas to represent diverse target audiences, identifying their preferences, motivations, and behaviors.
Analyze and interpret data to provide insights into consumer behavior and cultural influences, offering strategic recommendations.
Create reports and presentations that summarize and highlight key insights from research and analysis.
Present findings and recommendations to stakeholders in clear, culturally sensitive language.
Participate in major business events and projects to better understand the marketplace and client needs.
Provide support to the team during key initiatives. Collaborate with strategy and marketing teams to develop and execute plans.
Track and report on market trends, competitive changes, and emerging opportunities.
Stay current with relevant industry news, trends, and technology advancements.
Adapt to assist with non-research business needs that foster collaboration and team success.

Education and Experience Requirements :

Required :

Bachelor’s degree in marketing, marketing research, economics, statistics, or a related field (required).

3-5 years of relevant experience in market research, data analysis, or similar fields.

Ability to collaborate as a team player, assisting with various business events and initiatives as needed.

Excellent communication and critical thinking skills.

Proficiency in data collection, analysis, and reporting tools.

Flexible and creative problem solving; quickly adjust to client feedback and priorities.

Ability to work independently and as part of a team, adapting to the company’s evolving needs.

Desired :

Experience developing target audience personas and / or opportunity sizing for key market segments.

Familiarity with analytic techniques like regression, factor analysis, cluster analysis, or time series analysis.

Experience with data visualization tools like Tableau, Power BI, Looker, Zoho Analytics, Qlik or similar.