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Market Research Specialist

Market Research Specialist

DMI ConsultingCA, United States
30+ days ago
Job description

YOU MUST LIVE IN THE LOS ANGELES AREA - IN OFFICE 2 DAYS A WEEK

Key Responsibilities :

  • Desk research and data analysis related to industries, market segments, consumers, competitors, and the multicultural market landscape.
  • Conduct research to determine the "size of the prize," estimating the revenue potential of specific market segments.
  • Develop and implement surveys, questionnaires, and focus groups to collect consumer and customer data that addresses specific client business questions, hypotheses, and desired outcomes.
  • Assist immediate supervisor with developing detailed personas to represent diverse target audiences, identifying their preferences, motivations, and behaviors.
  • Analyze and interpret data to provide insights into consumer behavior and cultural influences, offering strategic recommendations.
  • Create reports and presentations that summarize and highlight key insights from research and analysis.
  • Present findings and recommendations to stakeholders in clear, culturally sensitive language.
  • Participate in major business events and projects to better understand the marketplace and client needs.
  • Provide support to the team during key initiatives. Collaborate with strategy and marketing teams to develop and execute plans.
  • Track and report on market trends, competitive changes, and emerging opportunities.
  • Stay current with relevant industry news, trends, and technology advancements.
  • Adapt to assist with non-research business needs that foster collaboration and team success.

Education and Experience Requirements :

Required :

  • Bachelor’s degree in marketing, marketing research, economics, statistics, or a related field (required).
  • 3-5 years of relevant experience in market research, data analysis, or similar fields.
  • Ability to collaborate as a team player, assisting with various business events and initiatives as needed.
  • Excellent communication and critical thinking skills.
  • Proficiency in data collection, analysis, and reporting tools.
  • Flexible and creative problem solving; quickly adjust to client feedback and priorities.
  • Ability to work independently and as part of a team, adapting to the company’s evolving needs.
  • Desired :

  • Experience developing target audience personas and / or opportunity sizing for key market segments.
  • Familiarity with analytic techniques like regression, factor analysis, cluster analysis, or time series analysis.
  • Experience with data visualization tools like Tableau, Power BI, Looker, Zoho Analytics, Qlik or similar.