Digital Advertising Manager – Contract Job at Health & Commerce in Richmond

Overview

Health+Commerce is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health. Our clients range from small startups to midsize public firms and large Fortune 500 companies.

Our team is looking for a contract Digital and Social Media Marketing Manager to help fill some temporary team gaps – with the potential to convert to a full-time role as our business grows. We’re looking for creative, strategic, self-starters with a strong foundation of marketing principles and digital and social media best practices.

Location : Remote, West Coast Preferred

Responsibilities

• Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency
• Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
• Understanding client goals and objectives, target audiences, and business drivers
• Ensuring campaigns are compliant with promotional regulations set by FDA and EU notified bodies, and delivered on-brand, on-strategy, on-time, and on-budget
• Translating market research, performance data, and industry trends / best practices into insights and recommendations for B2B, direct-to-HCP, and direct-to-patient lead generation, demand generation, and brand-building digital marketing campaigns
• Providing exceptional client service, including managing timely client communication, presenting clear recommendations and best practices, and working with agency subject matter experts to deliver on-brand, on-strategy, on-time work
• Creating campaign dashboards and measurement plans
• Measuring and analyzing campaign performance and communicating relevant insights and optimization recommendations via written and spoken presentations
• Collaborating effectively with marketing, public relations, and creative services colleagues

Requirements

#J-18808-Ljbffr