Brand Development Manager - Michigan

Brand Development Manager - Michigan

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We're a team of barrier-breakers, disrupters, and problem solvers. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.

Must reside within territory : Michigan

Job Summary :

Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers.

Key Responsibilities :

Independent Bicycle Retail (IBR) :

• Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.
• Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
• Ensure new product introductions (NPI) are represented at launch and available in all premium partners.
• Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.
• Identify and establish new channels and partners for products like Globe and Turbo.
• Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.

Specialized Retail :

Specialized.com :

Other :

Benefits :

As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.

Benefits include :