Marketing Director - Life Insurance

Marketing Director

At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life :

We are stronger as one : We collaborate across the enterprise, scale what works and act decisively for our customers and partners.

We deliver on commitments : We are accountable, empower each other and go above and beyond for our stakeholders.

We learn, improve and innovate : We get better each day by challenging the status quo and equipping ourselves for the future.

We are inclusive : We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

The Marketing Director will lead integrated marketing, sales enablement, and business development initiatives for the Life Insurance division, with an emphasis on supporting key focus firms (i.e. Allstate, etc.). This role will drive strategic planning and execution of data-informed marketing programs, strengthen brand equity, and enable growth through high-impact content and campaigns tailored both B2B and B2C audiences.

Responsibilities :

• Strategic Marketing Leadership : Develop and implement marketing strategies aligned with overall business objectives and key growth opportunities. Lead multi-faceted marketing plans that encompass brand positioning, digital strategy, content marketing, campaign execution, and performance analytics. Serve as a strategic partner to cross-functional teams, contributing to product launch strategies, business growth initiatives, and field development programs.
• Content Development & Messaging : Lead the creation of dynamic, omni-channel marketing content across B2B segments, including sales enablement, product education, and lead-generation assets. Write and oversee development of content optimized for digital platforms including email, text, social media, web, video, and paid media.
• Key Account Relationship Management & Partner Engagement : Act as the primary marketing point of contact for key strategic accounts and top-tier Focus Firms, managing day-to-day engagement, driving collaborative planning, and ensuring alignment between partner objectives and the company's strategic initiatives. Build and nurture high-impact relationships with senior leaders, wholesalers, and marketing stakeholders within partner organizations. Serve as a trusted advisor by understanding their growth strategies, identifying opportunities for marketing support, and delivering tailored solutions that elevate their success. Co-develop and execute joint marketing plans with key accounts, including advisor toolkits and campaign strategies that support partner-specific sales goals and brand alignment. Facilitate regular planning and review sessions with internal account teams and partner firms to assess progress, optimize performance, and ensure consistent communication and transparency in program execution. Provide white-glove service to strategic partners by proactively anticipating needs, managing requests, and developing campaigns to maximize partner satisfaction and field engagement. Equip account teams and financial professionals with tools to market and sell effectively including product / platform messages and programs. Leverage performance data, partner feedback, and market trends to continuously refine partner strategies and deliver measurable business impact, including increased engagement, sales velocity, and retention. Occasional travel to key partner locations and national conferences to maintain & build relationships.
• Digital Marketing & Analytics : Drive adoption of digital marketing tools and platforms to enable advisor engagement, lead generation, and measurable outcomes. Optimize campaigns using performance data and testing insights; refine strategies based on KPIs, marketing funnel metrics, and engagement rates. Closely partner with internal teams (Product development, Distribution, Legal, Compliance) and the entire Corebridge Marketing organization (Creative Solutions, Digital, Marketing Operations, Social, Communications) to launch coordinated marketing efforts.

Skills and Qualifications :

This position is based in Corebridge Financial's Houston, TX, office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel : Minimal travel

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.

Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability.