Senior Director of B2B Marketing Growth

Senior Director of B2B Marketing Growth

About the Company

Join an innovative leader in specialty chemicals and custom bioprocessing solutions, making a significant impact in the biotechnology sector.

Industry

Biotechnology

Type

Privately Held

About the Role

We are looking for a dynamic Senior Director of B2B Growth Marketing to take charge of developing and executing cutting-edge, customer-centered marketing strategies that drive transformative growth in the life sciences arena. The selected candidate will lead the charge in crafting impactful marketing programs aimed at enhancing brand visibility, generating valuable leads, and ultimately boosting revenue.

Key responsibilities include :

• Defining target personas and developing compelling value propositions
• Creating tailored messaging strategies that resonate with our target audience
• Measuring and optimizing the performance of marketing initiatives
• Collaborating with cross-functional teams to shape brand perception, drive demand generation, and cultivate customer loyalty

The ideal candidate will have a robust B2B marketing background, particularly within the life sciences or related fields. We seek a strategic thinker experienced in leading successful cross-channel marketing efforts and account-based marketing programs. Understanding and analyzing KPIs and success metrics will be essential for refining our strategies and ensuring continuous improvement.

A collaborative mindset is a must, as the Senior Director will work closely with sales, product teams, and other stakeholders to deliver seamless customer experiences.

Travel Percent

Less than 10%

Functions