Marketing Manager

Job Description

Job Description

The Product Marketing Manager – Dosimetry Services plays a hands-on, execution-focused role supporting the growth and lifecycle success of our occupational dosimetry solutions. This individual will work closely with Product Management, Customer Support, Sales, and Marketing Communications to ensure our offerings are well-positioned in the market, clearly understood by customers, and effectively supported in the field. This is a tactical, “doer” role — ideal for someone who thrives on turning features into value-focused messaging, managing product launches, and developing sales and customer enablement tools.

JOB RESPONSIBILITIES, DUTIES & CORE FUNCTIONS

• Develop compelling, benefit-driven messaging that differentiates Mirion’s dosimetry services from competitors
• Tailor messaging by segment (e.g., hospitals, dental clinics, nuclear facilities, research labs)
• Develop omnichannel campaigns based on segment to drive inbound opportunities
• Build and update collateral : product sheets, brochures, pitch decks, FAQs, and onboarding kits
• Develop battlecards and competitive comparisons to support sales conversations and renewals
• Train internal and external stakeholders on new service offerings, use cases, and key talking points
• Plan and execute launches of new dosimetry services, portal features, and hardware integrations
• Own the creation of customer-facing messaging and associated collateral and content
• Coordinate across teams to ensure alignment of commercial deliverables
• Participate in customer interviews, field feedback, and usage data to inform messaging and service improvements
• Track industry trends and regulatory developments that impact dosimetry requirements or purchasing behavior
• Assist with persona and segmentation work to refine go-to-market strategies
• Partner with Product Management and Digital teams to align service capabilities with customer needs and market messaging
• Support customer success and operations teams with content to aid onboarding, education, and retention
• Collaborate with digital marketing and web teams to publish new messaging and service updates

REQUIRED EDUCATION, KNOWLEDGE, EXPERIENCE, & SKILLS