Growth Lead (Head of SEM) Job at Atticus in Los Angeles

About Atticus

At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it.

Atticus makes it easy for any person in crisis to get the life-changing aid they deserve. In just three years, we’ve become the leading platform connecting people with disabilities to government benefits. We also help victims of accidents, misconduct, and violence get compensation from insurance. So far, we’ve gotten thousands of people access to over $2B in life-changing aid, and we’re just getting started.

We've helped more than 40,000 people in need (see our 10,000+ five-star reviews ) and raised more than $50 million from top VC firms like Forerunner, GV (Google Ventures), and True Ventures. (We closed our Series B round in May 2023, and we're well-funded for the foreseeable future.) We're small but moving fast — our team grew from 52 to 91 last year and we expect to continue growing throughout 2024.

The Job

Growing the number of clients we serve at Atticus is one of the hardest and most rewarding things we do. Because the legal marketing space is highly competitive and heavily regulated, we seek innovative ways to reach our clients during the biggest crises of their lives while also setting Atticus apart from sketchy billboard lawyers and sell-your-info schemes.

The Growth Lead role mixes traditional marketing and acquisition (testing new strategies, managing campaigns, gathering and analyzing data) with responsibilities unique to a quickly scaling a tech company (scaling channels, working with product leaders to tailor our UX to different audiences, and building our data infrastructure). In a typical week, you might do any or all of the following :

Own and develop comprehensive paid search strategies for growing our client acquisition machine as we scale Atticus from Series B to owning the market; launch, monitor, and optimize new marketing campaigns on paid search channels

Drive new channel expansion

Drive data-driven innovation through constant performance measurement tests

Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.

Work with Product and Engineering teams to tailor client product experience to the needs of our unique audience, including designing and building landing pages for our paid search audiences

Partner with our content team to drive our paid search ad development process

Leverage contractors or agencies as needed to augment our internal capabilities

The role is a rare opportunity to join a fast-growing Series B startup in a position that mixes growth marketing execution and innovation, encourages mentorship from leaders across a variety of disciplines, and prioritizes autonomy to shape our acquisition strategy as we scale.

Qualifications

Required :

You’ve spent 3+ years at a top digital advertising agency since graduating college and have been promoted because of your stellar performance.

You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software

You’re an ambitious self-starter. You thrive in ambiguous environments and enjoy a strategic challenge.

You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights

You have a demonstrated commitment to doing good and helping people

Bonus / Nice-to-Have :

Experience using Looker, SQL, Google Analytics, and Google Tag Manager

Experience using Google and Bings Ads and have a track record of improving paid media campaigns.

Experience using digital marketing platforms (e.g., Google and Bings Ads) and have a track record of improving paid media campaigns

Experience designing and producing digital ads

We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d love to meet you.

Salary and Benefits

This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.

We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.

We offer competitive pay — including equity — and generous benefits :

Medical and dental insurance with 100% of employee premiums covered

15 vacation days & 16 paid holidays each year

Free membership to OneMedical

$1,000 / year reimbursable stipend for education and training outside of work

$600 / year reimbursable stipend for internet service

Up to $1,200 / year student loan repayment assistance

401(k) and optional HSA

Free snacks, drinks, weekly lunches, and regular team dinners / events / retreats

Humble, thoughtful, smart, fun colleagues

We anticipate the base salary band for this role will be between $130,000 to $155,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.

Location

This job is fully remote and we’re committed to empowering everyone with flexibility. Live wherever, work remotely, and travel to LA (on the company dime) as needed to be with your colleagues —somewhere between quarterly and yearly. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.

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