Marketing Operations & Growth Manager San Francisco, CA

Sofar is on a mission to connect the world’s oceans. We design, build, and deploy the largest privately owned network of marine weather sensors to power the world’s best marine weather forecasts. Our data helps our customers to increase efficiency and reduce emissions, delivering tools to governments and other stakeholders to understand impacts of climate change on extreme weather and ocean health. We live on Planet Ocean, and our goal is to create the ocean intelligence needed to ensure a sustainable future.

The Role

We’re looking for a growth-focused marketing operations leader who knows that automation powers growth — not the other way around. This role blends hands-on martech expertise with the ability to orchestrate segmented, personalized campaigns at scale. You’ll personally work the tools to create enviable outbound campaigns , transform our website into both a brand showcase and a high-converting performance machine , and use the latest technology to advance growth goals.

You won’t just manage systems; you’ll run them, connect them, and optimize them to deliver measurable results.

This role will work out of our Pier 28 headquarters in San Francisco.

Impact You’ll Own :

• Architect & run the marketing engine — integrate, optimize, and personally operate our martech stack (OutboundSync, Clay, Instantly, HubSpot, Webflow, SEMrush, LinkedIn Sales Navigator, and more) to deliver high-impact, scalable programs.
• Create enviable outbound programs — Own, execute, and optimize campaigns, including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals.
• Own reporting & actionable insights — track what’s working, eliminate what’s not, and make recommendations that tie automation directly to business outcomes. Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights.
• Deeply understand our target audiences — across shipping, marine sensing, academia and government — to create campaign, content, and channel strategies that drive results.
• Turn the website into a growth powerhouse — manage Webflow to ensure the site works as hard as you do : driving conversions, capturing leads, and telling our story. Use personalization to drive users down funnel and optimize SEO for discoverability.
• Leverage AI to accelerate results — use AI-powered tools and workflows to scale personalization, optimize targeting, and increase efficiency across campaigns.
• Focus on growth, not busywork — ensure every automation, integration, and campaign directly supports pipeline, revenue, or brand objectives.
• Distribution and Discovery is the message — ensure visibility through channel optimization and testing new areas of growth. You know SEM but understand generative AI is where the real growth is at. You’ve worked on social distribution and some paid efforts (SEM, retargeting).

About You

Bonus Points

Estimated Salary Range :

Sofar's Commitment to Climate Justice

We at Sofar Ocean acknowledge that careers in the marine sciences “... have traditionally been, and remain, non-diverse work environments”, thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al. , 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs.

We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply.

Employee Conduct

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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