Global Marketing Manager For Icu Beds
At Baxter, we believe every personregardless of who they are or where they are fromdeserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a jobyou will find purpose and pride.
Your Role At Baxter
Are you ready to shape the future of critical care on a global scale?
As the Global Marketing Manager for ICU Beds, you won't just be marketing product, you'll be driving meaningful change in healthcare systems around the world. This is your opportunity to support a strategically important portfolio that plays a vital role in saving and sustaining lives.
You bring bold ideas grounded in insight, and you know how to turn them into action. Your ability to think critically, communicate clearly, and collaborate across functions makes you a trusted business partner and a powerful marketer. You're curious, analytical, and always listening, traits that give you a deep understanding of both healthcare and business.
At Baxter, we don't just launch product, we strategically deliver value. You'll help us grow our portfolio by uncovering unmet needs, clearly articulating value, and impacting patient outcomes. You'll partner on initiatives in :
- Conducting voice of the customer research to develop the future roadmap.
- Geographic expansion into new and emerging markets
- Global evidence generation to support clinical and economic value
- Connectivity innovation, including EMR integration and advanced data reporting
This is more than a marketing role, it's a chance to elevate a critical care portfolio through digital transformation, data-driven storytelling, and global strategy. You'll be part of a mission-driven team that's passionate about improving patient care and empowering clinicians.
If you're a strategic problem solver, a competitive achiever, and a collaborative leader, this is your moment to make a global difference.
At the heart of our work is the patient. We develop high-quality products with their needs in mind, and our marketing reflects that same patient-centric approach.
As part of a large, multinational organization, you'll gain exposure to a diverse portfolio, collaborate with cross-functional teams, and benefit from a leadership culture that supports continuous learning and development. We operate as one team focused on delivering meaningful impact for both patients and the business.
What You'll Be Doing
Your Role : Global Product Marketing Manager ICU Beds
In this strategic role, you'll be responsible for the global upstream marketing efforts for our ICU beds portfolio, a $200M business. You'll help drive portfolio growth through cross-functional alignment in a matrixed environment, helping shape global strategy, and ensuring alignment across regions.
Market and Competitive Intelligence
Cultivate a deep and nuanced understanding of global market dynamics, competitive insights, and industry trends to drive innovation and growth.Leverage strong data analytics to size markets, define growth rates, and inform strategic decisions.Develop and maintain a comprehensive understanding of the competitive landscape, including market positioning, strategies, and tactics of key competitors.Conduct and apply market research to uncover trends, challenges, and opportunities that inform business strategy.Strategic Collaboration and Cross-Functional Engagement
Engage with medical affairs to develop evidence strategies that support product differentiation and implement evidence plans.Collaborate with cross-functional teams to identify and prioritize customer opportunities and develop innovative solutions.Partner with regional marketing teams to stay ahead of market developments, competitor activity, and emerging opportunities.Work closely with the device connectivity team to understand and integrate connectivity opportunities into product roadmaps.Portfolio and Product Strategy
Provide insights to support development of comprehensive roadmaps encompassing growth opportunities (organic and inorganic), evidence generation, and geographical expansion.Identify opportunities to build intellectual property that protects differentiated solutions and roadmap innovations.Build connectivity strategies into new-to-market solutions to enhance customer value.Lifecycle and Portfolio Management
Manage the lifecycle of products, including launches, phase-outs, incremental improvements, and line extensions.Explore new markets & geographies for portfolio expansion.Assist the strategy and analytics team by analyzing portfolio health, planning strategically, and rationalizing production.Travel Requirements
Willingness and ability to travel approximately 30% of the time, including both domestic and international travel.What You'll Bring
Bachelor's degree from an accredited university4+ years experience in product management and / or marketing within a life sciences organizationideally in medical devices, diagnostics, or capital equipment.1+ years of experience in an upstream or global marketing capacity is preferred.Demonstrated global experience and perspective, with an understanding of international markets and cross-cultural collaboration.Experience in product life cycle management, including the development and execution of integrated marketing strategies.Demonstrated ability to build, defend, and implement comprehensive marketing plans that drive growth and support global product launches.Critical thinking to analyze markets, competitors, and business opportunities in guiding strategic decisions.Creative problem-solving capabilities and a history of delivering data-driven insights.Ability to influence cross-functional and multi-national teams, including senior partners across R&D, commercial, and customer-facing functions.Proven success working independently and navigating ambiguity in dynamic environments.History of getting results through collaboration and influence, even across globally dispersed teams.Strong learning agility and business acumen, particularly within the healthcare industry.Self-motivated with a track record of delivering outcomes in fast-paced environments.