Overview
Content Marketing Manager role at Affinity.co. Affinity is a relationship intelligence platform that helps businesses manage and leverage professional networks using AI-powered insights and automated relationship mapping. This position reports to the Director of Content Marketing and collaborates with product marketing, field marketing, and demand generation teams.
Note : This description includes the essential elements of responsibilities and qualifications for the role and may reference the company’s broader context and benefits.
What Will I Be Doing
- Own the content program end to end, aligning content strategy to awareness metrics and marketing campaigns; responsibilities include strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
- Create high-quality assets (reports / guides, SEO posts, case studies, webinar decks / scripts, emails, social copy) aligned to enterprise buying stages.
- Scale with technology : set up light automations in Pardot (Engagement Studio, automation rules, scoring / grading), manage Salesforce Campaign hierarchy / UTMs, and build repeatable content templates in Webflow CMS.
- Establish SEO as a habit : conduct topic / keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
- Write for humans and AI : structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata to improve discoverability.
- Collaborate across GTM : work with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.
The Ideal Candidate Will Be Comfortable
Driving awareness and delivering unique, memorable content across formats; collaborate across Marketing, Sales, and Product.Building custom GPTs to automate portions of workflow or assist in research.Drafting storyboards for videos, creating social posts, and writing articles or blog posts.Qualifications
Required
4+ years creating B2B tech content (SaaS preferred); ability to explain complex ideas simply and persuasively.Impeccable communicator and editor : crisp prose, strong headlines, clean structure.Tech-savvy with hands-on experience in Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; able to use AI tools to draft, summarize, and repurpose.SEO-minded : proficient in keyword research, briefs, on-page optimization, and measuring results for search and answer engines / LLMs.Experience shipping content across enterprise B2B ranges (guides / reports, SEO articles, case studies, webinar content, emails, social) to support awareness and pipeline.Nice-to-haves : basic HTML / CSS for Webflow tweaks; familiarity with CRM analytics tools (Looker / CRM A), GA4, and SEO platforms (Ahrefs / Semrush).Note : The company supports diverse applicants and encourages those who may not meet every qualification to apply.
Location
Work Location : Remote, San Francisco or New York. For those in SF or NY, the role uses a hub-hybrid model : in-office 2–3 days per week (typically Tuesday–Thursday) for team collaboration.
What You’ll Enjoy at Affinity
We live our values : ownership, growth mindset, respectful candor, collaboration, and deep-dive problem solving to create outcomes for colleagues and clients.Health Benefits : medical, dental, and optical insurance for you and dependents; flexible personal and sick days.Retirement Planning : pension plan.Learning & Development : annual education budget and comprehensive L&D program.Wellness Support : monthly reimbursement for home internet, meals, and wellness memberships / equipment.Team Connection : virtual team-building activities and socials to maintain strong connections.Compensation : A reasonable estimate of the current range is $79,000.00 - $133,000.00 USD base, depending on location and experience.
About Affinity
Affinity serves 3,000+ customers worldwide and has raised $120M to empower dealmakers with automated relationship insights that drive deals. We have received Inc. and Fortune Best Workplaces awards and are Great Places to Work certified. We use E-Verify for employment eligibility verification; learn more at www.dhs.gov / E-Verify.
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