Marketing Manager

Crescent Services • Milwaukee, WI, United States

30+ days ago

Job type

Full-time

Job description

We are seeking a bold, strategic, and hands-on Marketing Manager to lead the marketing efforts for a high-performing lifestyle hotel—The Iron Horse Hotel. This role is ideal for a self-starter who thrives in a creative, fast-paced environment and can balance strategic planning with in-the-weeds execution.

This position will directly oversee the marketing strategy and execution across the property, including hotel branding, food & beverage marketing (Branded Bar, Ash, and The Yard), meeting and event promotions, digital presence, social media, partnerships, and more. The Manager will work closely with sales, operations, and F&B leaders at the property, meeting weekly to ensure full alignment and impact.

We committed to providing you with the following :

Highly competitive wages
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Discounts with our Crescent managed properties in North America for you & your family members

Core Responsibilities

Strategic Leadership

Lead and manage the end-to-end marketing strategy for both hotels and their outlets, ensuring each property’s unique identity is upheld while achieving commercial goals

Own all marketing planning, budgeting, reporting, and creative direction with measurable results

Team Oversight

Provide leadership and direction to on-property Marketing Coordinators at each hotel

Foster collaboration, creativity, and alignment across both hotel teams while ensuring brand standards are upheld

Hotel & F&B Marketing Execution

Develop and implement full-funnel marketing campaigns for rooms, restaurants, and events to drive direct revenue

Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations.

Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative

Paid & Organic Campaigns

Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance

Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty

Community Engagement & Partnerships

Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations

Represent both properties at key networking events, hospitality mixers, and brand activations

Cross-Functional Collaboration

Conduct weekly meetings with hotel leaders in Sales, F&B, and Operations to ensure strategic marketing alignment and execution

Support revenue-driving initiatives across all segments and departments with thoughtful marketing input

What Makes This Role Unique

This is not your average hotel marketing role. As Area Marketing Manager, you’ll :

Lead the full marketing operation across two distinct lifestyle hotels

Oversee two property-level Marketing Coordinators while maintaining direct ownership of strategy and performance

Have autonomy to craft campaigns and build relationships that directly drive awareness and revenue

Collaborate at the executive level with property leadership and ownership groups

Qualifications :

3–5+ years of experience in hospitality, lifestyle brand, or F&B marketing (multi-property or area role experience a plus)

Proven success in building and executing integrated marketing strategies across digital, social, email, paid media, and partnerships

Experience managing people or supporting junior marketing team members

Highly organized, self-motivated, and comfortable juggling both high-level strategy and day-to-day execution

Familiar with tools such as Google Analytics, Meta Business Suite, Canva / Adobe Creative Suite, and CRM / email platforms

This is a high-impact, high-visibility opportunity to shape the marketing future of two of the Midwest’s most distinctive hospitality brands. If you’re ready to lead with creativity, drive results, and bring a fresh perspective to the table, we’d love to meet you.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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Marketing Manager • Milwaukee, WI, United States

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