Principal Project Manager, Transformation

Principal Project Manager, Transformation

As a Principal Project Manager within the Transformation Management Office (TMO), you will serve as a strategic partner and operational leader supporting the Senior Director of Transformation, VP of Transformation, VP of Planning, and VP of Go-to-Market (GTM). You will lead the design, execution, and cross-functional implementation of high-impact transformation initiatives, including Integrated Business Planning, GTM redesign, and AI / GenAI acceleration, while driving tool development and regional program deployment (with emphasis on EMEA and other priority markets). This role demands a seasoned leader capable of managing complex workstreams, influencing senior stakeholders, and guiding junior team members. You will also have the opportunity to operate as Chief of Staff to the VP of Transformation, shaping executive communications, steering committee materials, and strategic analyses that inform enterprise-wide decisions.

How you will make a difference :

• Transformation Program Leadership :
• Lead end-to-end execution of transformation workstreams, including GTM optimization, IBP, marketing effectiveness, and AI / GenAI enablement.
• Serve as program lead across regions, ensuring seamless operationalization and stakeholder alignment with minimal oversight.
• Partner with data and technology teams to drive product management of new tools, troubleshoot issues, and enhance usability.
• Facilitate onboarding and training for business teams to ensure adoption of new systems and processes.
• Collaborate with brand and functional teams to assess current capabilities, identify gaps, and recommend improvements in roles and workflows.
• Develop and present executive-level updates and training materials to support change management and VF Academies.
• Identify and mitigate risks across interdependent workstreams, ensuring timely handover to business-as-usual operations.
• Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed.
• Special Projects and Chief of Staff Responsibilities :
• Conduct strategic analyses to identify capability gaps and support enterprise-wide recommendations.
• Lead development of bespoke tools aligned with transformation priorities and leadership initiatives.
• Coordinate cross-functional alignment across IT, Digital, Marketing, and Finance to ensure successful enablement of strategic programs.
• Champion the stand-up and integration of the transformation team across global regions and brands.
• Mentor junior team members, fostering a high-performance culture and collaborative mindset.
• Act as a thought partner to senior leadership, helping prioritize initiatives and surface new transformation opportunities.

Skills for Success :

Qualifications & Experience :

Hiring Range : $132,192.00 USD - $165,240.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity / affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV / AIDS status, or any other legally protected factor.