Marketing Project Manager

Marketing Project Manager

Bring your passion for collaboration and customer connection to the forefront! As SouthWest Transit's Marketing Project Manager, you'll be the driving force behind campaigns that amplify our brand voice and ensure every project speaks directly to our riders' needs. SouthWest Transit is an award-winning transit agency serving the SouthWest Twin Cities area through bus, on-demand rideshare, and shuttle services. The agency is committed to serving the needs of their customers through diverse and innovative transit solutions that build community and connect customers from where they are to where they want to go.

Mission : We provide a premium experience for the southwest Twin Cities through safe, reliable, and cost-effective transit that builds community and connects our customers from where they are to where they want to go.

Vision : SouthWest Transit is the leading provider of innovative transit solutions that improve livability and enhance economic opportunity in the communities we serve.

The Marketing Project Manager is ultimately responsible for ensuring that the customer's voice is accurately represented and permeates throughout all external facing projects and campaigns. This individual ensures that projects lead with SouthWest Transit's brand voice and collaborates effectively throughout the agency. This position works collaboratively across departments, bringing all stakeholders together toward an aligned goal.

Essential Duties & Responsibilities :

• Collaborate cross-departmentally to develop project plans, goals, and timelines that align with agency goals and objectives.
• Manage, oversee, and coordinate projects from conception through execution and measurement of success.
• Represent the customer when managing projects. Review surveys, feedback, and customer insights to ensure the customer's voice leads the project goals.
• Use widely accessible tools and resources to develop project plans to effectively communicate with key stakeholders.
• Communicate project requirements and maintain accurate and up to date records of project status, project changes, and other project milestones.
• Identify potential project risks and develop / implement strategies to minimize impact to budget and deadlines.
• Act as a liaison between departments throughout the agency. Responsible for effective and transparent communication of progress.
• Collaborate with the marketing team to develop and execute marketing campaigns, ensuring alignment with company objectives and priorities.
• Collaborate with internal stakeholders on projects specific to their department (i.e., vehicle graphics for operations, advertising for human resources, etc.)
• Partner with Marketing Manager for Marketing and Communications needs throughout the agency, including but not limited to design, content creation, social media, press releases, proofing, editing, etc.
• All other duties as assigned.