A company is looking for a Senior Performance Media Buyer to lead digital acquisition and growth initiatives.
Key Responsibilities
Lead and optimize large-scale performance media buying initiatives across owned web properties
Develop and execute paid acquisition strategies to generate high-quality inbound calls and form leads
Analyze performance data and partner with teams to test and refine ad messaging and conversion paths
Required Qualifications
3-5+ years of performance media buying or digital acquisition experience
Deep experience with conversion tracking and advanced analytics tools
Mastery of campaign setup and bidding algorithms across various platforms
Advanced Excel / Google Sheets skills for performance modeling and forecasting
Strong grasp of data storytelling to translate metrics into business actions
Media Buyer • Bridgeport, Connecticut, United States