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Marketing Optimization Specialist

The Marketing Optimization Specialist will serve a key role in Marvel's Growth & Engagement Marketing team to drive continued efficiency across channels. Supporting key publishing initiatives (subscription, collection / retail sales, etc.), this role will help create a test-and-learn methodology for the group's marketing efforts. This role will aim to drive incremental growth of KPIs across Paid Media, CRM, Guest Experience, and conversion funnels by designing and implementing marketing experimentation within these channels.

Responsibilities :

• Data Analysis and Insights

Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics.

Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross-functional business goals.

Paid Media

Manage cross-functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution.

Qualifications :

The hiring range for this position in New York is $70,900.00-$91,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.