Digital Marketing Business Development Executive (Outbound & Partnerships)

Job Description

Job Description

Hi there! We're WebFX, a full-funnel revenue marketing agency based in the US. We've been 9x named a Best Place To Work, and we'd love to meet you! We are a fast-growing company of more than 700 FXers, that has doubled in size over the past 5 years, with talented team members in 6 US offices, 20+ states, and now based around the globe (and representing 20+ different countries!). While WebFX and our subsidiary companies, such as the Nutshell CRM, SEO.com, and TeamAI, are growing rapidly, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class full-funnel revenue marketing solutions to mid-size businesses worldwide. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

About the Role

We are seeking a dynamic and results-driven Outbound Sales Executive to join our team and help drive our outbound sales strategy and growth. In this role, you will be responsible for developing, executing, and optimizing outbound sales strategies to increase lead generation, conversion rates, client acquisition, and revenue. You will work closely with the sales and marketing teams to refine outreach tactics, target markets, and improve overall sales effectiveness.

In This Role, You’ll Get To…

Outbound Sales Strategy Development :

Design and implement outbound sales strategies focused on generating qualified leads and driving sales growth.

Conduct market research to identify target segments, define key buyer personas, and build effective sales cadences.

Work with sales leadership to align outbound initiatives with overall business objectives.

Lead Generation & Prospecting :

Leverage a mix of outbound tactics (cold calling, email outreach, LinkedIn prospecting, etc.) to generate new leads and opportunities.

Develop and manage a robust pipeline of qualified leads by leveraging tools and data-driven insights.

Utilize sales automation platforms to streamline outreach efforts and improve efficiency.

Analytics & Reporting :

Track and analyze outbound sales metrics (response rates, conversion rates, meetings booked, etc.) to evaluate the effectiveness of campaigns, pipeline and forecasts.

Utilize Salesforce and other sales tools to maintain accurate records and continuously refine outbound efforts.

Relationship Building :

Build strong relationships with key decision-makers and influencers in target companies to foster trust and encourage long-term sales engagements.

Manage outbound leads throughout the sales funnel, nurturing prospects until they are sales-ready.

Continuous Improvement :

Stay up to date on industry trends, competitor strategies, and best practices in outbound sales.

Experiment with and adopt new tools, tactics, and technologies that improve outbound sales effectiveness.

What We're Looking For :

Experience :

3+ years of experience in full-cycle outbound sales, lead generation, or business development.

Proven track record of driving outbound sales and achieving sales targets.

Experience with sales tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Chorus, Zoom, Excel, Google Docs, etc.) and CRM platforms.

Engagement with mid-market and mature client segments within the SMB space.

Skills :

Strong understanding of outbound sales techniques, including cold calling, email outreach, and solution selling. Excellent communication skills, both written and verbal.

Ability to work independently and as part of a team in a fast-paced, target-driven environment.

Analytical mindset with a focus on data-driven decision making.

High level of organization, attention to detail, and time management skills.

Education :

Bachelor’s degree in Business, Marketing, or a related field (preferred).

Other Qualifications :

Self-motivated, with a passion for sales and driving business growth.

Experience in digital marketing or similar sales motion is a plus (e.g., SaaS, IT, Financial Services).

Ability to adapt to evolving market trends and sales methodologies.

Any of these Signature FXer Traits!

You enjoy building relationships

You have a passion for understanding different types of businesses and industries

You are solution-driven, and enjoy acting as a consultant

You thrive in a fast-paced environment, and enjoy balancing multiple projects

You have an interest in the web and stay up-to-date on new and developing technologies

You have a knack for organized, strategic thinking and planning

You are a professional, dependable, and independent worker with a solid work ethic

You’re self-motivated, thrive on challenges, and enjoy getting things done

You have an eye for detail and dedication to high-quality work

You have an exceptional level of follow-through

You are a proactive and creative problem-solver who faces challenges with a can-do mindset

You possess excellent time / project management skills

You have solid analytical skills and a knack for making data-driven decisions

You work with a sense of urgency and can consistently meet deadlines

You are an outstanding communicator and possess strong interpersonal skills

You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills

If any of these sound like you, then we want to hear from you! We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

What You’ll Get From Us!

Compensation

Negotiable based on experience

A Place to Grow Your Career

WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.

Why Choose WebFX?

• We've been named the #1 Best Place To Work in our home state of Pennsylvania 9 times \uD83C\uDF89
• We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Harrisburg, Lancaster, and York, PA! AND we're continuing to grow! \uD83C\uDF31\uD83D\uDCC8
• Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
• Profit Sharing \uD83D\uDCB0
• 150% Company Match Of Personal Charity Donations
• Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer’s work directly contributes! \uD83C\uDF0D
• Supplemental Insurance
• 100% Company Match 401K (up to 4%) \uD83D\uDCB0
• Generous Paid Time Off \uD83C\uDFD6
• Employee Wellness Program, including a free FitBit and fitness challenges \uD83D\uDC5F
• Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books with incentive program to boot \uD83D\uDCDA
• Humanitarian Trips ✈️
• Health / Vision / Dental Coverage
• New Parent Support \uD83D\uDC76\uD83C\uDFFF\uD83D\uDC76
• Merit-based promotions (we promote from within, you will move up and grow here!)
• The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media :

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Facebook

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.