Campbell's Brand Manager
Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell's...
How you will make history here...
In this role, you will immerse yourself in the brands and consumer insights to uncover untapped opportunities to drive relevancy in an increasingly competitive landscape. Your entrepreneurial spirit and analytical prowess will be celebrated as you experiment with disruptive marketing tactics and innovation. Collaborating with cross-functional teams, you will influence product development, innovations and brand strategy. Your passion for our brands and your ability to navigate complexity will be the driving force behind our diverse and cherished portfolio!
What you will do...
In partnership with Demand Planning and Sales, deliver monthly consumption and demand forecasts. Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning. Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans. With a keen eye on industry trends and customer insights, you will develop and execute comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on. You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Ownership of business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success.
Who will you work with...
Brand Team
Sales
Demand Planning
Supply Chain
Finance
R&D
What you will bring to the table (Must Have)
Bachelor's Degree Required
2+ years relevant experience in consumer brand management. Note that MBA will count for additional experience
Strong communication, presentation and negotiation skills
Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic ever-changing working environment
Excellent analytical skills and business / financial acumen
It would be great if you have (Nice to Have)
MBA strongly preferred
CPG experience strongly preferred
Food / Beverage industry experience a nice plus
Product Commercialization / Stage Gate experience a plus
Compensation and benefits :
The target base salary range for this full-time, salaried position is between $93,800-$134,900. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
Associate Brand Manager • Merchantville, NJ, US