Overview
Americaneagle.com is looking for a strategic and versatile Creative Content Specialist with a pulse on current events and media trends to help our clients and prospects make informed decisions about the digital solutions Americaneagle.com offers, focusing on sales-based collateral, SEO-driven content, and thought leadership materials. The Creative Content Specialist will drive content initiatives, developing effective messaging for multiple channels. This role collaborates with the Marketing & Sales team to produce original content in a fast-paced environment.
Responsibilities
- Own and develop the overall content strategy and plan, ensuring alignment with marketing and business objectives
- Collaborate with internal platform teams to develop creative and compelling messaging for sales and marketing use
- Write for various channels (email, social, blog, direct mail, web pages, advertisements, white papers, case studies, info sheets, etc.)
- Oversee the blog editorial calendar and review process to ensure high-quality content publication
- Plan new pieces by analyzing needs and staying abreast of industry news
- Develop SEO-optimized content to drive organic traffic and support conversion goals
- Write and coordinate submissions of press releases to maintain visibility
- Interview internal team members and clients to create case studies, testimonials, informational sheets, whitepapers, blogs, and more; identify successful content and repurpose to amplify the message and accelerate lead generation
- Proof content for accuracy, including spelling, grammar, and product / service information
- Participate in creative discussions to determine necessary content for collateral and marketing requests
- Collaborate with the marketing team to provide feedback on existing content and contribute ideas to campaigns and procedures
- Monitor content performance metrics and optimize based on data-driven insights
Who We Are Looking For (Qualifications)
Bachelor's degree in marketing, journalism, communications, English or related field4+ years of professional writing experience, preferably in an agency or technology environmentExperience writing copy for a mid-market to enterprise audience is a plusStrong ability to craft attention-grabbing headlines and compelling sales copy that drives conversionsProficiency in Microsoft Office (Word, PowerPoint, Excel); Photoshop and Illustrator skills are a plusStrong problem-solving and creative concept skills; able to work independently and in a teamAbility to work in a fast-paced, high-pressure, dynamic environment with minimal directionGood eye for layout and design of content pieces is a plusStrong organizational and follow-up skillsExperience writing for various communication channels and audiences with a solid understanding of SEO best practicesComfort with video and ability to convey tips, best practices, and concepts both in writing and verballyAbility to quickly grasp technical topics, learn new skills, and stay ahead of industry knowledgeBenefits and Environment
Americaneagle.com provides an energetic work environment with opportunities to develop skills, a focus on growth of the development team, a family-value approach, and a good work-life balance.
Employment Details
Employment type : Full-timeSeniority level : Entry levelJob function : Art / Creative, Writing / Editing, Information TechnologyIndustries : Technology, Information and Internet, IT Services and IT Consulting, and IT System Custom Software Development#J-18808-Ljbffr