Regional Marketing Manager - Northeast

Regional Marketing Manager - Northeast

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands : C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

This role is a remote, field based position that will require traveling around the New York and Long Island area.

Who You Are

As Nutrabolt's Regional Marketing Manager of the Northeast region, you will be crucial to growing the C4 Energy and Bloom brands in the Northeast. Reporting to the Integrated Local Marketing VP, the Regional Marketing Manager is responsible for being a strategic leader and overseeing all aspects of the marketing program in their assigned region. This entails creating a localized playbook that ladders up to the brand priorities, leading Field Marketing teams to connect with target consumers, and executing in market activity in partnership with local sales and DSD partners' business priorities. You are the face, voice, and expert of your region providing a localized perspective that allows the Nutrabolt brands to show up authentically. The Regional Marketing Manager will be responsible for the 360 approach to the market and for measuring effectiveness of the program optimizing for areas of success and implementing change in areas needing improvement.

What You're Good At

• Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands
• Provide input on our go-to-market strategies for new product launches and brand campaigns to maximize reach in the regional and local markets
• Collaborate with key stakeholders (internal and external) to localize national campaigns and product launches
• Build strong relationships with Beverage Sales and DSD partners in your territory to align with strategies and drive sales
• Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation
• Drive growth in household penetration and velocity across key retail accounts and regional markets
• Research and secure strategic partnerships, athletes, and influencers for events and other sampling activities
• Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador team to support planned events

What You Contribute

Why Nutrabolt?

Nutrabolt cares about our teammates' physical, mental, and financial wellness by providing benefits like : competitive health insurance, life insurance, mental wellness programs, 401K matching, and a monthly fitness allowance.

With our 'Work Your Way' program, we offer workstyle flexibility, unlimited vacation paid time off, volunteer time off, and a home office stipend when hired. You'll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Reach your full potential at work by taking care of all loved ones at home with Nutrabolt's paid parental leave, childcare benefits, pet insurance, group legal benefits, and more.

Employment type : Full-time

New York Pay Range $120,000 - $150,000 USD