Global Endovascular Product Manager
AbbottSanta Clara, CA, US1 day ago
Job type
- Full-time
Job descriptionOwn and execute global downstream marketing strategies for both DES and orbital atherectomy. Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott technologies in competitive markets. Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies. Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts. Plan and execute multi-channel marketing programs and campaigns on digital platforms. Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting. Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed. Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution. Collaborate closely with regional marketing teams to ensure global alignment on strategies and tools. Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables. Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly. Participate in and support regional meetings and tradeshows to drive customer adoption. Organize and participate in field visits, customer meetings, and physician advisory boards. Partner with Key Opinion Leaders to gather insights and advocate for product adoption. Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement. Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Partner with Demand Planning to build accurate sales forecasts aligned with product trends. Provide ongoing input to regional teams to optimize inventory and production planning. Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking. Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs. Bachelor's degree required MBA strongly preferred 6+ years of experience. A minimum of 4 years in product marketing or advertising focused on consumers or patients are required Previous experience in marketing, brand management and / or communications agency experience highly desired Must have a track record of successful medical technology / pharma / biotech / CPG patient / consumer marketing with an understanding of expense budget planning and tracking Strong grasp of marketing fundamentals and strategy Demonstrates consumer insight, sound business judgment and clear decision making Strong interpersonal skills with ability to lead, interact with focus, and drive consensus among individuals from a variety of disciplines Proven project management skills, performance management, planning, prioritization, objective setting, meeting management and plan execution Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required Experience managing cross-functional teams or work groups Demonstrated understanding of pharmaceutical / medical technology regulatory requirements and impact on development of marketing materials is required Recognized expertise in implementing a pharmaceutical / medical technology brand and communication planning, patient targeting and. activation Previous experience in a global role or working with international teams is strongly preferred. Proven track record of successful project management and simultaneous execution of multiple projects. Ability to work as an individual contributor and as a teammate in a fast-paced, high visibility, collaborative environment. Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company's products. Strong organizational, prioritization and follow-up skills, as well as attention to detail. Strong analytical and computer skills. Proficient in Microsoft Excel, Word, and PowerPoint. Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the field sales. Natural tendency to be curious, positive, and creative. Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience. Willing to travel 30%.
Global Endovascular Product Manager
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to :
- Career development with an international company where you can grow the career you dream of.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the student debt program and education benefit - an affordable and convenient path to getting a bachelor's degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
This is a fully Onsite role.
Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.
The Global Product Manager will manage a portfolio of products for our Endovascular franchise within Vascular, including our Orbital Atherectomy Systems and Drug-Eluting Resorbable Scaffold devices. This position plays a key role in shaping how Abbott shows up globally in the highly competitive endovascular space.
You'll drive impactful programs that help physicians deliver better patient outcomes and make a difference in people's lives around the world. If you're looking to lead with purpose, execute with excellence, and grow in a high-performance team, this is your opportunity.
Position Accountability and Scope
1. Strategic & Tactical Execution
2. Life Cycle Management
3. Global Commercial Support
4. KOL Engagement & Market Interaction and insights gathering
5. Demand Planning & Forecast Alignment
6. Budget Management
Education and Experience You'll Bring
Required Qualifications
Preferred Qualifications
The base pay for this position is $112,000.00 $224,000.00. In specific locations, the pay range may vary from the range posted.
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Global Product Manager • Santa Clara, CA, US
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