Content Specialist

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Dental insurance

Employee discounts

Health insurance

Paid time off

Vision insurance

Youll be the day-to-day creator behind Genesis Health Clubs member-facing contentwriting, building, and shipping emails, social posts, and light landing-page content thats on-brand, timely, and effective. Youll partner closely with design, video, CRM / Lifecycle, and field marketing to keep our calendars full and our campaigns performing.

What you'll Do

Email & SMS

o Draft subject lines, copy, and CTAs; build and QA sends (links, images, tracking); coordinate segments with CRM.

o Support lifecycle programs (onboarding, win-backs, referrals) with variants for A / B testing.

Social Media

o Write and schedule posts across platforms; moderate comments and DMs; track engagement and report weekly.

o Keep a living content calendar; partner with club teams to source stories and UGC.

Creative Production

o In partnership with creative team assemble simple assets (image crops, reels, story frames) and collaborate with designers / video on larger needs.

In-Club & Event Support

o Package copy for flyers, door hangers, and screens; help cover grand openings and community events.

Publishing & Governance

o Maintain voice / tone and brand standards; proof for grammar and accuracy; ensure timely approvals and on-time sends.

Reporting

o Track core KPIs (open rate, CTR, CVR, engagement, list growth) and share insights to inform the next sprint.

What Success Looks Like (Outcomes)

• Consistent, on-brand email and social cadence that supports promotions, openings, and member communications.
• Measurable improvement in engagement and conversion from creative / testing iterations.
• Smooth collaboration with design / video and field teams; fewer last-minute edits and faster ship cycles.

Qualifications

• 24 years creating marketing content (email, social, blog / landing-page copy) in-house or agency.
• Strong writing chopsclear, concise, and on-brand; comfortable adapting voice for different audiences.
• Working knowledge of an email / SMS or marketing automation platform (HubSpot a plus).
• Basic design / video familiarity (image sizing, short-form video cuts); comfortable collaborating with creative teams.
• Organized and deadline-driven; able to manage calendars and multiple requests from clubs and departments.
• Willing to support occasional evening / weekend events or big launches.

Nice to Have

• Light HTML / CSS for email tweaks, UTM tagging, and QA.
• Photography / UGC capture skills; comfort on set during shoots.

Experience in multi-location fitness, retail, or hospitality