MS - Media Buyer Job at More Staffing LLC in Richmond

Job Title : Media Buyer

Location : Remote

Work Shift : TBD

Working Hours : 10 hours a week

Job Description :

We’re looking for a strategic, data-driven Media Buyer with hands-on experience managing and optimizing paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms. In this role, you’ll lead the strategy and execution of paid advertising campaigns to boost brand awareness, generate high-quality leads, and support internal recruitment and client acquisition efforts. You’ll work closely with marketing leadership to grow our presence on Meta (Facebook / Instagram) and Google Ads, and eventually across other digital platforms.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta and Google Ads with a focus on lead generation, recruitment marketing, and brand growth.
• Manage and monitor ad performance daily to improve conversion rates and reduce cost per lead (CPL).
• Create and test targeting strategies to reach key audiences : clients, job seekers, and niche talent pools.
• Write and refine ad copy aligned with our tone, value proposition, and campaign goals.
• Collaborate with design and content teams to develop high-performing creative assets.
• Implement and manage tracking (pixels, custom events) to ensure accurate attribution and ROI tracking.
• Analyze campaign data and produce regular reports with actionable insights.

Stay on top of digital advertising trends and platform updates to keep More Staffing competitive.

Nice to Have

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