Marketing Manager - Kimpton Everly Hotel

The primary goal of the Marketing Manager position is to work alongside the Director of Sales & Marketing with a shared focused attention on continuous collaboration with key disciplines to drive top-line revenues through execution of a strategic marketing and positioning plan. This includes, but is not limited to, the social media lead role, management of an annual marketing plan, the execution of seasonal campaigns, positioning, and offers presented through various sales channels to support the development of strategic partnerships for the area.

It is the responsibility of the Marketing Manager to work within the guidelines outlined by Kimpton, to possess knowledge of regional trends, proactively respond to the PR / Marketing needs of the hotels and work in tandem with the Director of Sales & Marketing to support top-line revenues.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Marketing :

Coordinate events and press fams with DOSM / C

Responsible with Director of Sales & Marketing (DOSM) for the execution of annual marketing / positioning / PR strategy plan based on company goals, structure, market knowledge and revenue needs

Work in tandem with the DOSM on execution of strategies to support an aligned sales and marketing efforts.

Ensure the balance and integration of hotel and restaurant marketing needs with that of the region are met

Attend and / or conduct local marketing meetings when needed

Work in tandem with DOSM to secure new strategic partners and follow through with execution of strategic marketing-oriented action plans with said partners

Collaborate with in-house hotel partners and their agencies to drive top-line revenues and address the marketing and PR needs of our Restaurants and / or Spa

Collaborate with key disciplines to ensure execution of action items is timely and on point (i.e., sales, revenue, distribution, digital marketing and PR).

With DOSM, provide support of key accounts through;

Continued meetings to discuss strategy and market share goals / achievement

Discussion of ways to market to key accounts, agencies of record and end-users to gain share

Use Kimpton Studio collateral pieces in which the brand has already pre-approved templates

Create and support client events

Manage integrated campaigns inclusive of Marketing, PR, Revenue, Social marketing, online digital marketing and Distribution including but not limited to partnerships, group promotions, leisure promotions, social catering events and Restaurant as needed

Manage and liaise with creative / advertising and PR agencies to create collateral pieces and build press-worthy stories and events

Build media and marketing plans and manage ROIs thru analytics

Communication :

Communication with DOSM, GM, and Home Office as needed

Complete monthly + quarterly recap document of actions and results for the individual hotels pertaining to marketing and social media actions

Participate in weekly & monthly calls to outline current focus, next 90 days and wins from a marketing, PR and positioning perspective

Share social media industry trends, strategies and news within hotel teams and adjust strategy as needed

Public Relations :

Manage and liaise with hotel public relations firm by communicating upcoming promotions and events and attending hotel, spa, and / or restaurant meetings

Develop with DOSM and PR firms successful PR campaigns and strategies that positively impact the overall revenue performance of the hotels

Internally communicate forthcoming PR-oriented visits and events

Host, meet and greet journalists and track ROI via editorials

Coordinate media trips from start to finish with local hotel team and agency

Social Media Coordination :

Manage the day-to-day social media platform and have oversight of PR agency social media team that executes the social media plan

Review the creative and relevant social media campaigns from the Agency on all forms of social media channels including but not limited to; Facebook, Instagram, and others in an ongoing effort to boost traffic, increase revenue and attain overall social goals (where applies)

Review and manage all social channel analytics. Present in monthly recap for owners meetings or month report

Review and manage social media content calendars and posts on a regular basis as provided by the agency standards

Administrative :

Maintain ongoing PR and Marketing calendar of events

Maintain image library on share drive

Develop PowerPoint and assorted presentations as required

Keep current Kimpton Sales App with appropriate information and photography

Complete all correspondence pertaining to Marketing / PR department

Create and maintain 90-day PR action plans as received by Agency

Complete all monthly, quarterly, and annual recaps

Financial Performance :

Manage allocated marketing budget for the hotel where appropriate.

Marketing department will manage and control the non-direct sales expenses (defined as but not limited to : contract services, special events, promotion, brochures, collateral, eCommerce, consumer media, trade media, photography, agency fees)

DOSM will manage all direct sales expenses not outlined above

Keep abreast of property performance relative to budget, forecast and pace

Work in conjunction with DOSM, Operations, Revenue, Distribution and Online Marketing Managers to ensure that sales, marketing, PR and pricing strategies are aligned for success and maximum financial performance and return.

Work in conjunction with the DOSM and GMs, to assist and support hotel through the annual operating budget and marketing plan.

SPECIFIC EXPERIENCE WE'RE SEEKING :

At least 2 5 years of prior experience in marketing and / or PR required.

Bachelor's degree or combination of relevant work experience and education preferred.

Strong project management skills; the ability to lead projects and drive execution to the achievement of the right results

Ability to build strong partnerships and work collaboratively with others

Ability to handle confidential information and work in a professional environment

Ability to prioritize tasks to align with particular deadlines

Strong verbal and written communications skills, as well as interpersonal skills

QUALIFICATION REQUIREMENTS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and / or Experience : 2 5 years of prior experience in marketing and / or public relations. Bachelor's degree or combination of relevant work experience and education preferred.

Language Skills : Ability to read, write, and verbally communicate effectively and professionally with other business departments, guests, and vendors. Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.

Reasoning Ability : Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, report, or schedule form. Regularly exercise independent judgment and discretion about matters of significance.

Physical Demands : While performing the duties of this job, the employee is constantly required to collate / file, use a keyboard, dial, sit, see, hear, write, and speak. The employee is frequently required to handle (hold, grasp, turn, or otherwise work with hand or hands), finger (picking, pinching, fine manipulation), and walk. The employee is occasionally required to climb stairs, reach, and stand. The employee is minimally required to bend, crouch, kneel, squat, climb ladders, balance, and twist, stretch, push, and pull. The employee is frequently required to lift and / or move up to 10lbs, occasionally lift and / or move up to 25lbs, and minimally lift and / or move up to 50lbs.

Mental Demands : While performing the duties of this job, the employee is constantly required to produce detailed work, use reasoning skills, verbal and written communication, have customer contact, and handle multiple concurrent tasks and constant interruptions. The employee is frequently required to give presentations and occasionally required to use math skills.

Work Environment : While performing the duties of this job, the employee may be moderately exposed to noise and may be occasionally required to use tools / equipment.

Please note : management reserves the right to change, modify, and / or alter any of the duties listed above to meet business demands.