Strategist Sr, Marketing

Job Description

Basic Responsibilities :

This job requires analyzing and synthesizing complex data from multiple sources into comprehensive marketing recommendations that enhance and evolve Georgia Natural Gas' sustainability initiatives. This role requires an innovative thinker with experience in a wide variety of areas such as customer experience design, retention and loyalty programs, product development, project management, brand support, and digital marketing. The Senior Marketing Strategist position is responsible for working across business units to design, build, implement and monitor new products and customer experiences that ultimately drive overall business goals with a particular focus on Sustainability. This individual will serve as the business owner of these initiatives, and will be responsible for working with IT, Customer Operations, and outside vendors to ensure products, and all associated features, meet customer needs, reinforce GNG's brand, and support overall business objectives.

Position Qualifications :

• Bachelor's degree in Marketing, Business, or related field.
• 7-10 years applicable experience is required.
• Must be able to demonstrate the following :
• Thorough understanding of traditional and non-traditional marketing and research principles.
• Ability to think systematically, strategically, and proactively.
• Proven success of developing new ideas and marketing strategies that drive financial and market share results.
• Must be able to communicate effectively with all levels of management, staff, vendors, and partners.
• Ability to plan, execute, and measure multiple high-priority activities within strict deadlines and budgets.
• A history of translating business needs into customer focused products through strong writing and UX best practices.
• Ability to interpret data and provide actionable recommendations to Marketing Manager / Director.
• Experience with environmentally-focused or sustainability initiatives preferred.
• Experience with digital design, development, or analytics tools preferred.
• Must be able to work independently, yet able to operate effectively as a team player. Must be self-motivated.

Essential Job Functions :

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill(s), and / or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.

Project Management :

Product Management :

Marketing Tactics and Evaluation :

Work Environment :

Hybrid work environment, in the office and on-site 4 days per week, and subject to change per business needs.

Disclaimer : This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities, and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.