Talent.com
Hearst Communications, Inc. is hiring: InVue SEM Strategist in Sacramento
Hearst Communications, Inc. is hiring: InVue SEM Strategist in SacramentoMediabistro • Sacramento, CA, United States
No longer accepting applications
Hearst Communications, Inc. is hiring : InVue SEM Strategist in Sacramento

Hearst Communications, Inc. is hiring : InVue SEM Strategist in Sacramento

Mediabistro • Sacramento, CA, United States
24 days ago
Job type
  • Full-time
Job description

InVue SEM Strategist

Overview : InVue Digital, Hearst Digital Marketing Services’ premier agency, is looking for a talented, hard working, and highly-motivated search engine marketing specialist to join our rapidly growing team of digital marketers.

The Type Of Person We’re Looking For :

  • Traits

You have a passion for paid search engine marketing and digital marketing as a whole.

  • You have a strong understanding of PPC and what it takes to drive results for a client.
  • You’re well-versed in the intricacies of Google Ads and Microsoft Ads, their interfaces, requirements, and best practices.
  • You are self-motivated, able to multitask, and hold yourself accountable for your work and the associated deadlines.
  • You are capable of working in a remote environment and properly collaborating with distributed teammates.
  • You have an entrepreneurial attitude and are always seeking new opportunities to better the situation of yourself, your colleagues, your clients, and the agency.
  • You have strong verbal communication skills with a strong ability to explain complex situations in an easy-to-understand manner.
  • You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.
  • You have a strong understanding of how to responsibly manage budgets for large clients.
  • You have a strong understanding of digital marketing performance metrics, as they relate to your job and core responsibilities.
  • You are able to properly manage stress, perform well in fast-paced environments, and utilize the resources available to you in order to maintain your workload.
  • You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.
  • You are able to delegate work to your available resources and lead your colleagues to ensure that we are working toward a singular goal.
  • You are proactive with your work and consistently bring new ideas to the table.
  • You have a desire and ability to learn and develop quickly.
  • You have strong determination to go above and beyond to ensure clients surpass their competition.

    • Key Responsibilities :

  • Overseeing the strategy and performance of multiple agency search and display marketing campaigns.
  • Day to day management of PPC campaigns including performance optimization, budget management, and campaign development in Google Ads and Microsoft Ads platforms.
  • Working with colleagues to implement new strategies and improve current processes.
  • Acting as a go-to SEM resource for agency sales, staff and clients.
  • Performing quality assurance prior to launching campaigns.
  • Prosenting weekly and / or monthly updates to agency clients and partners regarding performance, metrics and trends.
  • Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.
  • Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns in order to consistently deliver a strong return on investment for our clients.
  • Performing in-depth keyword research, strategic analysis, competitive assessment, ad production, and campaign development.
  • Recommending content and layout suggestions for websites to improve user experience and lead conversion.
  • Implementing and refining Google Ads and Google Analytics tracking using Google Tag Manager, including troubleshooting errors and setting up goal or eCommerce tracking.
  • Monitoring and implementing new and emerging trends in SEM, and helping to educate team members and clients on these trends.
  • Utilizing AI tools to assist with campaign management and daily optimizations.
  • Performing other related duties as assigned.

    • The InVue Story : InVue Digital was founded in 2014 to help enterprise clients achieve their marketing goals with a white-glove approach to their service. With the backing of the Hearst organization, we have assembled an extremely talented team of digital marketers who provide search and social solutions for our clients. The support of a national salesforce has developed an eclectic ensemble of clients, ranging from high fashion and luxury resorts to oil field supply manufacturers and energy suppliers.

    Office Location : While the InVue Digital team is headquartered in Buffalo, NY, we currently operate remotely and offer our team members the benefit of working from wherever they please. The team collaborates through chat and video technology in order to ensure that we are maintaining our cohesive workflow and holding each other accountable.

    Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.

    #LI-KR1#LI-Remote

    #J-18808-Ljbffr

    Create a job alert for this search

    Hiring Communication • Sacramento, CA, United States

    Related jobs
    Sales Strategist

    Sales Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Sales Strategist.Key Responsibilities Craft go-to-market and scalable performance strategies for key verticals and client types Join sales and discovery calls to ident...Show more
    Last updated: 1 day ago • Promoted
    Senior Revenue Cycle Strategist

    Senior Revenue Cycle Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Senior Revenue Cycle Strategy Partner.Key Responsibilities Leads complex strategic projects and initiatives across the revenue cycle, including opportunity assessments ...Show more
    Last updated: 25 days ago • Promoted
    Senior Living Marketing Strategist

    Senior Living Marketing Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    Manager, Marketing Strategy with Senior Living Experience.Key Responsibilities : Build and maintain strong relationships with clients, particularly C-Suite executives Lead the discovery and onboa...Show more
    Last updated: 4 days ago • Promoted
    Web Marketing Strategist

    Web Marketing Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Web Marketing Strategist.Key Responsibilities Post monthly automotive incentives and build new landing pages for client promotions Analyze and identify opportunities f...Show more
    Last updated: 2 days ago • Promoted
    Marketing Strategist

    Marketing Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Marketing Strategist to act as the strategic account lead, working with client executives to define goals and develop strategies. Key Responsibilities Build and maintain...Show more
    Last updated: 30+ days ago • Promoted
    Copy Strategist

    Copy Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Copy Strategist.Key Responsibilities Manage copy production for eCommerce and lead generation websites across multiple client accounts Lead a team of SEO copywriters, ...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Master Scheduler

    Sr. Master Scheduler

    Crane Co • Auburn, CA, US
    Full-time
    Crane Aerospace and Electronics has an exciting opportunity for a Master Scheduler at our Auburn, CA location.Crane Aerospace & Electronics supplies critical systems and components to the aerospace...Show more
    Last updated: 2 days ago • Promoted
    Travel CT Technologist - $3,119 per week

    Travel CT Technologist - $3,119 per week

    LanceSoft • Roseville, CA, United States
    Permanent
    LanceSoft is seeking a travel CT Technologist for a travel job in Roseville, California.Job Description & Requirements.Established in 2000, LanceSoft is a Certified MBE and Woman-Owned organization...Show more
    Last updated: 4 days ago • Promoted
    SEO Strategist

    SEO Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Search Engine Optimization Strategist.Key Responsibilities Manage a portfolio of client accounts and build strategic partnerships Participate in quarterly client SEO c...Show more
    Last updated: 30+ days ago • Promoted
    Content Marketing Strategist

    Content Marketing Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Content Marketing Strategist to develop and execute content initiatives that enhance guest engagement and brand presence. Key Responsibilities Develop and execute email ...Show more
    Last updated: 30+ days ago • Promoted
    Business Strategist

    Business Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Business Strategy - Revenue & Profitability.Key Responsibilities Structure complex monetization problems and develop business strategies based on market trends Collabo...Show more
    Last updated: 30+ days ago • Promoted
    Implementation Strategist

    Implementation Strategist

    California Endowment • Sacramento, CA, US
    Full-time
    Job Description : \n\n The California Endowment (TCE) is entering a new strategic planning process to ensure we can support our grantee partners and communities with renewed urgency, focus and effect...Show more
    Last updated: 2 days ago • Promoted
    Direct Marketer - Sacramento

    Direct Marketer - Sacramento

    Sound Window & Door Inc. DBA Renewal by Andersen • Rancho Cordova, CA, US
    Full-time
    Join our team in Rancho Cordova at Renewal by Andersen of Sacramento! We're hiring Direct Marketing Specialists who will canvass local neighborhoods to talk with current and potential customers...Show more
    Last updated: 30+ days ago • Promoted
    Senior Content Strategist

    Senior Content Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Senior Content Strategist to manage content and email marketing strategies aimed at educating investors and driving growth. Key Responsibilities Develop and implement a ...Show more
    Last updated: 30+ days ago • Promoted
    Principal Offline Marketing Strategist

    Principal Offline Marketing Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Principal, Acquisition Marketing Offline / TV.Key Responsibilities Own the strategy, execution, and tracking of Linear TV and other offline marketing channels Track perf...Show more
    Last updated: 4 days ago • Promoted
    Digital Strategist

    Digital Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Digital Strategist.Key Responsibilities Follow up with prospective clients and maintain awareness of their needs Upsell accounts and develop proposals for prospective ...Show more
    Last updated: 30+ days ago • Promoted
    Sales and GTM Strategist

    Sales and GTM Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a Sales & GTM Strategist.Key Responsibilities Craft go-to-market and scalable performance strategies in collaboration with leadership and new business teams Participate ...Show more
    Last updated: 4 days ago • Promoted
    CRM Strategist

    CRM Strategist

    VirtualVocations • Sacramento, California, United States
    Full-time
    A company is looking for a CRM Strategist to lead large-scale HubSpot implementation projects and deliver strategic CRM solutions for clients. Key Responsibilities : Lead large-scale HubSpot implem...Show more
    Last updated: 4 days ago • Promoted