Director of Brand Marketing

Director Of Brand Marketing

The Director of Brand Marketing lives and breathes our brand and our consumer and is a critical member of the Daily Harvest leadership team. This seasoned leader is the connective thread in how the Daily Harvest brand shows up across all brand touchpoints, but also in culture and communities for our consumer in the most relevant, breakthrough, and equity-building ways. They oversee how our product and brand story come to life, building strategies that course across organic, owned and paid marketing channels, and developing meaningful brand programs that drive awareness, relevance, and ultimately, profitable sales. This leader will oversee brand marketing including consumer insights, partnerships, events and experiential, customer VIP experiences, and PR, and will partner cross-functionally with Creative, DTC, Growth Marketing, Retail, Data and Innovation. This is a hybrid role with 3 days a week in-office in Lower Manhattan required.

Strategy :

• Consumer Journey : Tie cohesive and strategic threads throughout all points in the consumer journey, with a particular focus on awareness, loyalty and advocacy.
• Lead product storytelling and go-to-market planning for new product and channel launches.
• Consumer insights : Listen deeply to our consumer needs to identify occasions, messages and products that DH can deliver on
• Audience development : Build the DH consumer persona. Identify and launch bespoke comms and programming to strategic audiences focused on distinct areas of wellness
• Keep pulse on the market, including macro trends, competitors and brands that are breaking through across categories that are relevant for our consumer - to inform actions

Brand Expression & Integrated Marketing :

Leadership :

Requirements :

About Us :

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short : making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond : working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including : 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

Compensation Range : $148,000.00 - $222,000.00, plus bonus.

Nearest Major Market : Manhattan Nearest Secondary Market : New York City