Integrated HCP Communications Manager

Integrated Hcp Communications Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Integrated HCP Communications Manager within Global Strategic Marketing, you will enhance the effectiveness of our communication strategies by emphasizing the value of our product to people with diabetes. Your contributions will be pivotal in shaping a marketing approach that adapts to evolving industry trends.

What You'll Work On :

• Implement marketing plans and ad / promotional materials that represent the value of our brands pre-, during and post-launch to our HCP segments globally.
• Lead congress strategy globally, providing expertise on strategic messaging and global tactics in partnership with local lead.
• Contribute to the development of the annual brand plan, helping to define and implement key areas within the associated tactical plans. Effectively implement all brand strategies to consistently meet or exceed the brand's business goals.
• Track and evaluate the impact of marketing initiatives and product introductions, establishing performance metrics.
• Acquire a broad understanding of the diabetes landscape and consumer & HCP requirements to inform strategic and tactical decisions.
• Manage a repository of key marketing messages, product claims, and promotional collaterals for target HCP segments.

Required Qualifications :

Potential Travel : 10-15%

The base pay for this position is $112,000.00 $224,000.00. In specific locations, the pay range may vary from the range posted.